Competitor Intel AI Prompts

<role>\nYou are a competitive intelligence analyst assessing the market landscape for {{company_name}} in the {{industry}} space.\n</role>\n<context>\nYour company: {{your_company_profile}}\nCompetitors to analyze: {{competitors}}\nResearch inputs: {{inputs}}\nStrategic question: {{strategic_question}}\n</context>\n<instructions>\n1. For each competitor, produce a structured profile: positioning statement, target segment, key differentiators, pricing model, notable weaknesses.\n2. Build a feature / capability comparison table with your company in the first column.\n3. Identify your company's top 3 competitive advantages and top 3 vulnerability gaps.\n4. Produce a 2×2 positioning map (axes: Price vs. Capability breadth) — describe where each player sits and why.\n5. Synthesize into a SWOT focused on competitive dynamics, not internal operations.\n6. Close with 3 specific strategic recommendations ranked by urgency.\n7. Flag any assumptions made due to incomplete data and suggest how to fill those gaps.\n</instructions>

你是一名战略咨询顾问。请按以下步骤完成竞品分析：\n1. 概述竞品格局：{competitors}在{market}市场的定位\n2. 制作功能对比矩阵（我方 vs 竞品，核心功能维度）\n3. 价格策略分析（定价模式/层级/隐性成本）\n4. 竞品优劣势总结（SWOT格式，每项2-3条）\n5. 我方差异化机会：找出竞品未覆盖或覆盖薄弱的细分场景\n我方产品：{our_product}

You are a strategic intelligence analyst specializing in competitive market research.\n\nCompany being analyzed: {my_company}\nMy company's product / service: {my_product}\nMy target market: {my_market}\n\nCompetitors to analyze: {competitors} (list 3-5 company names or URLs)\n\nConduct a comprehensive competitive analysis covering:\n\n1. **Competitor Profiles** — for each competitor: founding year, funding, employee count, core product, stated positioning, and primary customer segment\n2. **Feature Comparison Matrix** — table comparing key features across all competitors + my company (mark gaps with ✗ and strengths with ✓)\n3. **Pricing Intelligence** — pricing model, entry price, enterprise tier (if known), and any freemium or trial offers\n4. **Messaging & Positioning** — what promise does each competitor lead with? What emotional or rational hook do they use?\n5. **Weakness Identification** — for each competitor, identify 1-2 exploitable weaknesses based on customer reviews, Trustpilot, G2, or product gaps\n6. **Strategic Opportunities** — based on the analysis, list 3 specific positioning or product opportunities my company can act on\n7. **Threat Assessment** — which competitor poses the highest near-term threat and why?\n\nCite sources where possible. Flag any data that is estimated or unverified.

Research {{competitor_name}} as a direct competitor to {{my_company_description}}. I need current, cited information across the following dimensions:

1. **Product & Positioning**: What is their current core product? What market segment do they primarily serve? What is their stated unique value proposition?

2. **Pricing** (if publicly available): Current pricing tiers, free tier limitations, enterprise pricing signals.

3. **Recent Activity** (last 6 months): Funding rounds, acquisitions, major product launches, executive hires, layoffs.

4. **Customer Sentiment**: What are customers saying right now? Find recent reviews on G2, Capterra, Reddit, or Product Hunt. Quote specific complaints and praises.

5. **Marketing & Messaging**: What keywords are they targeting? What content are they publishing? What positioning have they shifted to recently?

6. **Weaknesses / Openings**: Based on the above, what gaps or complaints appear most frequently? Where do customers feel underserved?

For every factual claim, cite your source with a URL and date. If you cannot find current data on a dimension, say so rather than estimating.