Ad & Promo Video AI Prompts
3 ready-to-use prompts — pick a tool, copy, and go
Prompt Templates by Tool
Why ChatGPT?
ChatGPT architects the full creative brief and shot-by-shot Runway/Kling prompt sequence for ad videos — bridging the gap between a marketing objective and AI-executable video prompts.
Learn more about ChatGPT → Prompt Template
You are a world-class advertising creative director who specializes in producing high-converting video ads using AI video generation tools like Runway Gen-3 Alpha and Kling.\n\nAd brief:\n- Product / service: {product}\n- Core value proposition: {value_prop}\n- Target audience: {audience}\n- Ad format & length: {format} (e.g., 15-sec pre-roll, 30-sec social ad, 60-sec brand film)\n- Emotional tone: {tone} (e.g., aspirational, urgent, humorous, cinematic)\n- Key visual aesthetic: {aesthetic} (e.g., golden-hour lifestyle, dark tech noir, bright minimalist)\n- CTA: {cta}\n- Platform: {platform}\n\nDeliver:\n1. CREATIVE CONCEPT: One-paragraph big idea with emotional arc.\n2. SHOT-BY-SHOT STORYBOARD: Each shot numbered, duration, subject/action, camera movement.\n3. RUNWAY / KLING PROMPTS: One optimized generation prompt per shot (include style, lighting, camera motion, mood keywords).\n4. VOICEOVER / SUPERS SCRIPT: Exact words for VO and any on-screen text, timed to shots.\n5. MUSIC DIRECTION: Tempo, genre, reference track suggestion.\n6. PERFORMANCE PREDICTION: Rate this concept 1-10 for likely CTR and explain the top 3 risk factors. Make it yours Fill in 8 fields to get a tailored prompt Customize ↓
Example (filled in)
product=noise-cancelling sleep earbuds | value_prop=deepest sleep of your life, guaranteed | audience=urban professionals 28-40 with sleep issues | format=30-sec social ad | tone=aspirational, calm | aesthetic=dreamy blue-hour bedroom cinematography | cta=shop now | platform=Instagram feed
Sample AI Output
Big idea: 'The city never sleeps — now you can.' 8-shot storyboard (30s), each shot with Runway Gen-3 prompt including 'dreamy shallow depth of field, slow dolly-in, 4K cinematic, blue-hour bedroom lighting', VO script timed to shots, lo-fi ambient music direction, CTR prediction 7.5/10 with top risks: product visibility low in dark aesthetic, no face = lower engagement.
Tips for Better Results
Use Runway's 'camera motion' parameter explicitly (slow push-in, aerial pull-back) — generic prompts produce static shots. Generate 3 versions of your hero shot before committing. Ask ChatGPT to rewrite prompts in Kling's preferred syntax if switching tools.
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