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Best ChatGPT Prompt for SEO

Copy, customize, and use this ChatGPT prompt for SEO.

Intermediate

Why ChatGPT?

ChatGPT has strong SEO copywriting instincts — it understands search intent classification, knows how to structure content for featured snippets, and generates keyword-optimized outlines that balance ranking factors with readability. Best for content SEO strategy and article production.

Prompt Template
Open ChatGPT
You are a senior SEO content strategist. You write content that ranks because it actually answers what people are searching for — not because it keyword-stuffs. You understand search intent deeply.

Target keyword (primary): {{primary_keyword}}
Target keyword (secondary): {{secondary_keywords}}
Search intent: {{search_intent}}
Target audience: {{audience}}
Competitor URL to outrank (if known): {{competitor_url}}
Domain/site context: {{site_context}}

Deliver:

1. **Search Intent Analysis**: Classify the intent (informational / navigational / commercial / transactional). Describe what the searcher is actually trying to accomplish.

2. **Keyword Cluster**: 8-10 semantically related terms and questions this article should also rank for (LSI keywords + People Also Ask opportunities).

3. **Article Outline** (H1 + H2 + H3 structure):
   - H1: Exact-match or close-match to primary keyword, under 60 characters
   - Each H2 should target a secondary keyword or PAA question
   - Note word count recommendation per section

4. **Meta Description**: Under 155 characters, includes primary keyword, has a clear value proposition that improves CTR.

5. **Featured Snippet Target**: Identify the one question in your keyword cluster most likely to have a featured snippet, and write a 40-60 word direct answer that could capture it.

6. **Internal link opportunities**: 2-3 topics this article should link to (even if those pages don't exist yet).
Example Output
Search Intent Analysis: Commercial investigation — searchers are evaluating software options before making a purchase decision. They have a problem (manual/inefficient onboarding) and are comparing solutions. They are NOT ready to buy yet; they want to understand what good looks like first. Content must build trust and demonstrate expertise, not sell aggressively. Keyword Cluster:
Show full example
- best employee onboarding software 2026 - onboarding software for remote employees - how to automate employee onboarding - onboarding checklist for new hires - what is onboarding software - employee onboarding process steps - onboarding software with e-signature - new hire onboarding timeline - onboarding software integrations (HRIS, Slack) - employee onboarding ROI H1: Best Employee Onboarding Software in 2026 (Compared) H2: What Is Employee Onboarding Software? [~300 words, targets 'what is' PAA] H2: The 6 Features That Actually Matter [~500 words, targets 'features' cluster] H3: Automated task assignment H3: E-signature and document collection H3: Integration with your HRIS H2: Top 5 Employee Onboarding Tools Compared [~800 words, primary conversion section] H2: How to Choose Based on Your Company Size [~400 words, targets 'for companies 50-500'] H2: Implementation Timeline: What to Expect [~300 words] Meta: Compare the 5 best employee onboarding software platforms of 2026 — features, pricing, and what works for teams of 50-500. (152 chars) Featured Snippet Target Q: 'What is employee onboarding software?' Answer (55 words): Employee onboarding software automates the process of integrating new hires — from sending offer letters and collecting documents to assigning training tasks and granting system access. It replaces manual checklists and email chains with a structured digital workflow, typically reducing time-to-productivity for new employees from weeks to days.

Make it yours

Got your AI output? Make it better.

Paste what ChatGPT generated into Coda One and keep the next rewrite or cleanup pass in one browser flow.

Tips for Better Results
Add 'analyze this URL and identify content gaps I should cover to outrank it: [URL]' to get competitive gap analysis baked into the outline. Run the final article through a dedicated SEO tool (Surfer SEO, Clearscope) to validate keyword density before publishing.
Example (filled in)
Primary keyword: employee onboarding software Secondary keywords: onboarding tools for remote teams, HR onboarding checklist, employee onboarding best practices Search intent: commercial investigation Audience: HR managers and People ops at companies 50-500 employees Site context: B2B HR software product blog