Email Capture Generator

# Email Capture Generator Skill

Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks.

The Email Capture Framework

5-Section Flow

Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom:

``` ┌─────────────────────────────────────────────────────────┐ │ 1. HOOK (Hero Section) │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [Headline - Benefit-driven, specific] │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [Subheadline - Expand on the promise] │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [OPT-IN FORM] │ │ │ │ Email: [____________] │ │ │ │ [GET IT FREE] │ │ │ └─────────────────────────────────────────────────┘ │ │ [Lead magnet image] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 2. VALUE (What's Inside) │ │ "Here's what you'll get:" │ │ ✓ [Benefit 1] │ │ ✓ [Benefit 2] │ │ ✓ [Benefit 3] │ │ [Image showing the lead magnet] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 3. PROOF (Social Validation) │ │ Headline: "Join X+ subscribers" │ │ [Testimonial 1] │ │ [Testimonial 2] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 4. URGENCY (Why Now) │ │ "This offer expires..." │ │ [Scarcity element] │ │ [Countdown timer if applicable] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 5. REASSURANCE (Trust Builders) │ │ ✓ No spam, ever │ │ ✓ Unsubscribe anytime │ │ ✓ [Privacy link] [Terms link] │ └─────────────────────────────────────────────────────────┘ ```

Section Breakdown

• 1. HOOK (Hero Section)
• Benefit-driven headline (specific, result-oriented)
• Subheadline expanding on the promise
• Email input field + CTA button
• Lead magnet visual (ebook, checklist, template preview)

• 2. VALUE (What's Inside)
• "Here's what you'll get" headline
• 3-5 bullet points with checkmarks
• Visual of the lead magnet (cover, preview, sample)

• 3. PROOF (Social Validation)
• Subscriber count
• 2-3 short testimonials
• Trust indicators (logos if applicable)

• 4. URGENCY (Why Now)
• Scarcity message (limited time, limited quantity)
• Countdown timer (optional)
• Reason to act now

• 5. REASSURANCE (Trust Builders)
• "No spam, ever" promise
• Unsubscribe guarantee
• Privacy/Terms links

Template Variables

Replace these placeholders in your generated pages:

| Variable | Description | |----------|-------------| | `{{HEADLINE}}` | Main benefit-driven headline | | `{{SUBHEADLINE}}` | Supporting description | | `{{LEAD_MAGNET_NAME}}` | Name of the free offer | | `{{BENEFIT_1}}` | First benefit bullet | | `{{BENEFIT_2}}` | Second benefit bullet | | `{{BENEFIT_3}}` | Third benefit bullet | | `{{CTA_TEXT}}` | Button text (e.g., "Get It Free") | | `{{EMAIL_PLACEHOLDER}}` | Input placeholder text | | `{{SUBSCRIBER_COUNT}}` | Number of subscribers | | `{{TESTIMONIAL_1}}` | First testimonial quote | | `{{TESTIMONIAL_1_AUTHOR}}` | First testimonial author | | `{{TESTIMONIAL_2}}` | Second testimonial quote | | `{{TESTIMONIAL_2_AUTHOR}}` | Second testimonial author | | `{{URGENCY_MESSAGE}}` | Scarcity/urgency text | | `{{COUNTDOWN_DATE}}` | Expiration date (if applicable) | | `{{LEAD_MAGNET_IMAGE}}` | Image of the free offer | | `{{COMPANY_NAME}}` | Brand/company name | | `{{PRIVACY_URL}}` | Privacy policy link | | `{{TERMS_URL}}` | Terms of service link |

Lead Magnet Types

This skill supports various lead magnet formats:

1. Ebook - Digital guide or report
2. Checklist - Printable or digital checklist
3. Template - Spreadsheet, Notion, or design template
4. Quiz - Interactive assessment with results delivered via email
5. Free Tool - Mini app or calculator
6. Video Series - Video course delivered via email
7. Cheat Sheet - Quick reference guide
8. Swipe File - Collection of examples

Conversion Principles

Headline Formulas - "[Emotion] + [Specific Result] + [Timeframe]" - Example: "Wake Up to 10x More Leads in 30 Days" - "[Number] + [Specific Thing] + [in [Timeframe]]" - Example: "7 Days to Your First 1,000 Email Subscribers"

Form Best Practices - Single field (email only) = highest conversion - Place form above the fold - Contrast button color from background - Clear CTA: "Get My [Lead Magnet]" not "Submit"

Above the Fold Must-Haves 1. Headline 2. Subheadline 3. Visual 4. Form

Trust Elements Placement - Before form (proof) - After form (reassurance)

File Structure

``` email-capture-generator/ ├── SKILL.md # This file ├── templates/ │ ├── squeeze-page.html # Basic squeeze page │ ├── lead-magnet.html # Detailed lead magnet page │ └── thank-you.html # Confirmation/thank you page └── examples/ ├── ebook-capture.md # Example: ebook lead magnet ├── checklist-capture.md # Example: checklist lead magnet ```

Example: Ebook Lead Magnet

Lead Magnet: "The Tiny Home Financing Guide" Target Audience: Prospective tiny home buyers Primary Benefit: Understanding financing options

• ```
• HOOK:
• Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
• Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
• CTA: "Send Me The Guide"

• VALUE:
• ✓ 7 proven financing strategies
• ✓ Comparison charts
• ✓ Lender contact list
• ✓ Mistakes to avoid

• PROOF:
• "Join 5,000+ tiny home enthusiasts"
• Testimonial from satisfied reader

• URGENCY:
• "This free guide is available for a limited time"

• REASSURANCE:
• "We respect your privacy. No spam, ever."
• ```