Go-to-Market & Product Hunt Playbook
VerifiedGo-to-Market (GTM) Strategy & Product Hunt Launch Playbook — Complete go-to-market playbook for startups and product launches. Proven GTM tactics from Manus,...
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Content available in Chinese
# AI 产品全球发布行动指南
> 🌍 Language / 语言: 中文 | English | 日本語 | 한국어
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中文版
> 作者：Iris (生姜iris) | 版本：Final v7.0 (2026年2月)
核心原则
- 用户至上，始于价值 — 所有内容和渠道策略都以为目标用户创造真实价值为出发点
- 内容为王，渠道为后 — 高质量的内容是传播的根本，渠道只是放大器
- 全球化思维，本土化执行 — 保持全球一致品牌形象，针对不同市场本土化调整
- 只要活人，不要僵尸 — 预算集中投入极少数有价值的关键节点，而非撒胡椒面
总体时间线
| 阶段 | 时间节点 | 核心里程碑 | |:---|:---|:---| | 战略准备期 | L-6周 | 确定目标、ICP、价值主张、关键词、预算 | | 物料制作期 | L-5周至L-4周 | 官网优化、品牌视频、Feature视频 | | 合作锁定期 | L-4周至L-3周 | KOL筛选、UGC招募、媒体沟通 | | 内容准备期 | L-3周至L-2周 | KOL内容包、UGC脚本、Reddit策略 | | 最终确认期 | L-2周至L-1周 | 草稿确认、发布时间锁定 | | 🚀 产品发布 | Launch Day | Launch Week Day 1-5 | | 势能积累期 | L+1周至+4周 | 持续运营，积累势能 | | 🎯 PH发布 | PH Day | 24小时作战计划 |
详细指南（中文）
| 主题 | 文件 | |:---|:---| | 核心策略与案例 | references/strategy.md | | 准备阶段 SOP | references/preparation.md | | Product Launch | references/product-launch.md | | Product Hunt 发布 | references/ph-launch.md | | 渠道内容模板 | references/templates.md | | 工具箱 | references/tools.md | | 预算分配 | references/budget.md |
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Quick Navigation (All Languages)
| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | 核心策略 | Core Strategy | コア戦略 | 핵심 전략 | | 准备阶段 | Preparation | 準備段階 | 준비 단계 | | 产品发布 | Product Launch | 製品ローンチ | 제품 출시 | | PH发布 | PH Launch | PHローンチ | PH 출시 | | 内容模板 | Templates | テンプレート | 템플릿 | | 工具箱 | Tools | ツール | 도구 |
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🔍 SEO & GEO 优化
> 让 Launch 的势能在搜索引擎和 AI 搜索中持续转化
产品发布不仅是一次性事件，还可以通过 SEO/GEO 优化获得长期自然流量：
| 主题 | 说明 | |:---|:---| | SEO/GEO 指南 | 官网优化、IndexNow、Schema、AI 引用优化 |
- 核心要点:
- Launch 前完成 IndexNow 配置，新内容秒级进入 Bing/AI 搜索
- 发布博客 + PH 页面的 SEO 优化
- Launch 后收割反向链接，扩展长尾内容
Use Cases
- Plan and execute a complete go-to-market strategy for product launches
- Prepare and optimize Product Hunt launch campaigns for maximum visibility
- Coordinate multi-channel marketing across social media, KOLs, and communities
- Create launch timelines with structured SOPs for each phase from prep to post-launch
- Localize launch content for global markets including EN, CN, JP, and KR audiences
Pros & Cons
Pros
- +Compatible with multiple platforms including claude-code, openclaw
- +Well-documented with detailed usage instructions and examples
- +Purpose-built for developer tools tasks with focused functionality
Cons
- -Documentation primarily in Chinese — may be less accessible for English-only users
- -No built-in analytics or usage metrics dashboard
FAQ
What does Go-to-Market & Product Hunt Playbook do?
What platforms support Go-to-Market & Product Hunt Playbook?
What are the use cases for Go-to-Market & Product Hunt Playbook?
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