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Google Business Optimizer

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Automate management of your Google Business Profile, including review responses, hours updates, competitor tracking, and local search rank monitoring.

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About This Skill

# Google Business Optimizer

Automate your Google Business Profile and save 5-10 hours every week.

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The Problem

Small business owners waste 5-10 hours per week manually managing their Google Business Profile:

  • Responding to reviews - Checking daily, crafting responses, monitoring ratings
  • Updating business info - Holiday hours, special events, temporary closures
  • Tracking competitors - Manual research to see how you stack up
  • Monitoring rankings - Checking where you appear in local search results

That's 20-40 hours per month spent on tasks that could be automated.

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The Solution

Google Business Optimizer automates your entire Google Business Profile workflow:

✨ What It Does

| Feature | What You Get | |---------|--------------| | Review Automation | Auto-respond to reviews, get alerts for new reviews, track sentiment trends | | Smart Updates | Bulk update hours, post updates, sync across multiple locations | | Competitor Intel | Track competitor ratings, reviews, and ranking changes | | Rank Tracking | Monitor your position for key local search terms |

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Commands

`reviews` Manage and respond to customer reviews automatically.

```bash # Check for new reviews google-business-optimizer reviews --check

# Auto-respond to all new reviews google-business-optimizer reviews --respond --template=professional

# Get review analytics google-business-optimizer reviews --stats --last-30-days

# List reviews needing response google-business-optimizer reviews --pending ```

Templates: `professional`, `friendly`, `short`, `detailed`

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`update-hours` Update business hours and special hours in bulk.

```bash # Set regular hours google-business-optimizer update-hours --location="Main St" \ --monday="9:00-17:00" --tuesday="9:00-17:00" ...

# Set holiday hours google-business-optimizer update-hours --holiday --date="2024-12-25" --closed

# Set special hours for event google-business-optimizer update-hours --special --date="2024-07-04" --hours="10:00-14:00"

# Apply to all locations google-business-optimizer update-hours --all-locations --holiday --date="2024-01-01" --closed ```

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`competitors` Monitor your competitors' Google Business Profiles.

```bash # Add competitors to track google-business-optimizer competitors --add "Competitor Business Name"

# Run competitor analysis google-business-optimizer competitors --analyze

# Get weekly report google-business-optimizer competitors --report --format=email

# Compare ratings google-business-optimizer competitors --compare --metric=rating ```

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`rank-track` Track your ranking for local search keywords.

```bash # Add keywords to track google-business-optimizer rank-track --add "coffee shop near me" google-business-optimizer rank-track --add "best pizza downtown"

# Check current rankings google-business-optimizer rank-track --check

# View ranking history google-business-optimizer rank-track --history --days=30

# Get ranking report google-business-optimizer rank-track --report --keyword="coffee shop near me" ```

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Setup

1. Get Your Google API Credentials

  1. Go to Google Cloud Console
  2. Create a new project or select existing
  3. Enable Google Business Profile API
  4. Create OAuth 2.0 credentials
  5. Download your `credentials.json`

2. Configure the Skill

```bash google-business-optimizer config --credentials=/path/to/credentials.json google-business-optimizer config --location-id="YOUR_LOCATION_ID" ```

3. Authorize

```bash google-business-optimizer auth --login ```

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Pricing

| Plan | Price | Features | |------|-------|----------| | FREE | $0 | 1 location, 50 reviews/month, basic responses | | PRO | $19/mo | 5 locations, unlimited reviews, AI responses, competitor tracking (5) | | AGENCY | $49/mo | Unlimited locations, unlimited reviews, white-label reports, API access, priority support |

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Automation (HEARTBEAT)

This skill integrates with OpenClaw's heartbeat system for hands-off automation:

  • Daily: Check for new reviews and auto-respond
  • Weekly: Competitor analysis report
  • Monthly: Ranking report with trend analysis

See `HEARTBEAT.md` for configuration.

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Environment Variables

| Variable | Description | Required | |----------|-------------|----------| | `GBP_API_KEY` | Google Business Profile API key | Yes | | `GBP_LOCATION_ID` | Your business location ID | Yes | | `GBP_ACCOUNT_ID` | Your Google account ID | Yes | | `OPENAI_API_KEY` | For AI-generated responses (PRO+) | No | | `SLACK_WEBHOOK` | For notifications | No | | `EMAIL_TO` | For report delivery | No |

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Examples

Auto-Respond to All New Reviews

```bash google-business-optimizer reviews --respond-all --template=friendly ```

Set Holiday Hours for All Locations

```bash google-business-optimizer update-hours --all-locations \ --holiday --date="2024-12-25" --date="2024-12-26" --date="2025-01-01" --closed ```

Weekly Competitor Report

```bash google-business-optimizer competitors --report --format=pdf [email protected] ```

Track 10 Local Keywords

```bash for keyword in "coffee shop" "cafe near me" "best espresso" "latte art" "pastry shop"; do google-business-optimizer rank-track --add "$keyword" done ```

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Support

  • 📧 Email: [email protected]
  • 📖 Docs: https://docs.google-business-optimizer.local
  • 💬 Discord: https://discord.gg/gbp-optimizer

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Changelog

v1.0.0 - Initial release - Review automation with templates - Business hours management - Competitor tracking - Rank tracking - HEARTBEAT automation support

Use Cases

  • Optimize Google Business Profile listings for better local search visibility
  • Manage business information, photos, and posts across Google Maps and Search
  • Monitor and respond to customer reviews on Google Business Profile
  • Analyze local search performance metrics and optimize for location-based queries
  • Automate Google Business Profile updates for multi-location businesses

Pros & Cons

Pros

  • +Compatible with multiple platforms including claude-code, openclaw
  • +Well-documented with detailed usage instructions and examples
  • +Automation-first design reduces manual intervention in workflows

Cons

  • -No built-in analytics or usage metrics dashboard
  • -Configuration may require familiarity with developer tools concepts

FAQ

What does Google Business Optimizer do?
Automate management of your Google Business Profile, including review responses, hours updates, competitor tracking, and local search rank monitoring.
What platforms support Google Business Optimizer?
Google Business Optimizer is available on Claude Code, OpenClaw.
What are the use cases for Google Business Optimizer?
Optimize Google Business Profile listings for better local search visibility. Manage business information, photos, and posts across Google Maps and Search. Monitor and respond to customer reviews on Google Business Profile.

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