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McKinsey PPT Design Framework

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Create professional, consultant-grade PowerPoint presentations from scratch using python-pptx with McKinsey-style design. Use when user asks to create slides...

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About This Skill

# McKinsey PPT Design Framework

Overview

This skill encodes the complete design specification for professional business presentations — a consultant-grade PowerPoint framework based on McKinsey design principles. It includes:

  • 36 layout patterns across 7 categories (structure, data, framework, comparison, narrative, timeline, team)
  • Color system and strict typography hierarchy
  • Python-pptx code patterns ready to copy and customize
  • Three-layer defense against file corruption (zero `p:style` leaks)
  • Chinese + English font handling (KaiTi / Georgia / Arial)

All specifications have been refined through iterative user feedback to ensure visual consistency and professional polish.

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When to Use This Skill

Use this skill when users ask to:

  1. Create presentations — pitch decks, strategy presentations, quarterly reviews, board meeting slides, consulting deliverables, project proposals, business plans
  2. Generate slides programmatically — using python-pptx to produce .pptx files from scratch
  3. Apply professional design — McKinsey / BCG / Bain consulting style, clean flat design, no shadows or gradients
  4. Build specific slide types — cover pages, data dashboards, 2x2 matrices, timelines, funnels, team introductions, executive summaries, comparison layouts
  5. Fix PPT issues — file corruption ("needs repair"), shadow/3D artifacts, inconsistent fonts, Chinese text rendering problems
  6. Maintain design consistency — unified color palette, font hierarchy, spacing, and line treatments across all slides

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Core Design Philosophy

McKinsey Design Principles

  1. Extreme Minimalism - Remove all non-essential visual elements
  2. - No color blocks unless absolutely necessary
  3. - Lines: thin, flat, no shadows or 3D effects
  4. - Shapes: simple, clean, no gradients
  5. - Text: clear hierarchy, maximum readability
  1. Consistency - Repeat visual language across all slides
  2. - Unified color palette (navy + cyan + grays)
  3. - Consistent font sizes and weights for same content types
  4. - Aligned spacing and margins
  5. - Matching line widths and styles
  1. Hierarchy - Guide viewer through information
  2. - Title bar (22pt) → Sub-headers (18pt) → Body (14pt) → Details (9pt)
  3. - Navy for primary elements, gray for secondary, black for divisions
  4. - Visual weight through bold, color, size (not through effects)
  1. Flat Design - No 3D, shadows, or gradients
  2. - Pure solid colors only
  3. - All lines are simple strokes with no effects
  4. - Shapes have no shadow or reflection effects
  5. - Circles are solid fills, not 3D spheres

---

Design Specifications

Color Palette

All colors in RGB format for python-pptx:

| Color Name | Hex | RGB | Usage | Notes | |-----------|-----|-----|-------|-------| | NAVY | #051C2C | (5, 28, 44) | Primary, titles, circles | Corporate, formal tone | | CYAN | #00A9F4 | (0, 169, 244) | Originally used in v1 | DEPRECATED - Use NAVY for consistency | | WHITE | #FFFFFF | (255, 255, 255) | Backgrounds, text | On navy backgrounds only | | BLACK | #000000 | (0, 0, 0) | Lines, text separators | For clarity and contrast | | DARK_GRAY | #333333 | (51, 51, 51) | Body text, descriptions | Main content text | | MED_GRAY | #666666 | (102, 102, 102) | Secondary text, labels | Softer tone than DARK_GRAY | | LINE_GRAY | #CCCCCC | (204, 204, 204) | Light separators, table rows | Table separators only | | BG_GRAY | #F2F2F2 | (242, 242, 242) | Background panels | Takeaway/highlight areas |

  • Key Rule: Use navy (#051C2C) everywhere, especially for:
  • All circle indicators (A, B, C, 1, 2, 3)
  • All action titles
  • All primary section headers
  • All TOC highlight colors

---

Typography System

#### Font Families

``` English Headers: Georgia (serif, elegant) English Body: Arial (sans-serif, clean) Chinese (ALL): KaiTi (楷体, traditional brush style) (fallback: SimSun 宋体) ```

Critical Implementation: ```python def set_ea_font(run, typeface='KaiTi'): """Set East Asian font for Chinese text""" rPr = run._r.get_or_add_rPr() ea = rPr.find(qn('a:ea')) if ea is None: ea = rPr.makeelement(qn('a:ea'), {}) rPr.append(ea) ea.set('typeface', typeface) ```

Every paragraph with Chinese text MUST apply `set_ea_font()` to all runs.

#### Font Size Hierarchy

| Size | Type | Examples | Notes | |------|------|----------|-------| | 44pt | Cover Title | "项目名称" | Cover slide only, Georgia | | 28pt | Section Header | "目录" (TOC title) | Largest body content, Georgia | | 24pt | Subtitle | Tagline on cover | Cover slide only | | 22pt | Action Title | Slide title bars | Main content titles, bold, Georgia | | 18pt | Sub-Header | Column headers, section names | Supporting titles | | 16pt | Emphasis Text | Bottom takeaway on slide 8 | Callout text, bold | | 14pt | Body Text | Tables, lists, descriptions | PRIMARY BODY SIZE, all main content | | 9pt | Footnote | Source attribution | Smallest, gray color only |

No other sizes should be used - stick to this hierarchy exclusively.

---

Line Treatment (CRITICAL)

#### Line Rendering Rules

  1. All lines are FLAT - no shadows, no effects, no 3D
  2. Remove theme style references - prevents automatic shadow application
  3. Solid color only - no gradients or patterns
  4. Width varies by context - see table below

#### Line Width Specifications

| Usage | Width | Color | Context | |-------|-------|-------|---------| | Title separator (under action titles) | 0.5pt | BLACK | Below 22pt title | | Column/section divider (under headers) | 0.5pt | BLACK | Below 18pt headers | | Table header line | 1.0pt | BLACK | Between header and first row | | Table row separator | 0.5pt | LINE_GRAY (#CCCCCC) | Between table rows | | Timeline line (roadmap) | 0.75pt | LINE_GRAY | Background for phase indicators | | Cover accent line | 2.0pt | NAVY | Decorative bottom-left on cover | | Column internal divider | 0.5pt | BLACK | Between "是什么" and "独到之处" |

#### Code Implementation (v1.1 — Rectangle-based Lines)

CRITICAL: Do NOT use `slide.shapes.add_connector()` for lines. Connectors carry `<p:style>` elements that reference theme effects and cause file corruption. Instead, draw lines as ultra-thin rectangles:

```python def add_hline(slide, x, y, length, color=BLACK, thickness=Pt(0.5)): """Draw a horizontal line using a thin rectangle (no connector, no p:style).""" from pptx.util import Emu h = max(int(thickness), Emu(6350)) # minimum ~0.5pt return add_rect(slide, x, y, length, h, color) ```

IMPORTANT: Never use `add_connector()` — it causes file corruption. Always use `add_hline()` (thin rectangle).

#### Post-Save Full Cleanup (v1.1 — Nuclear Sanitization)

After `prs.save(outpath)`, ALWAYS run full cleanup that sanitizes both theme XML and all slide XML:

```python import zipfile, os from lxml import etree

def full_cleanup(outpath): """Remove ALL p:style from every slide + theme shadows/3D.""" tmppath = outpath + '.tmp' with zipfile.ZipFile(outpath, 'r') as zin: with zipfile.ZipFile(tmppath, 'w', zipfile.ZIP_DEFLATED) as zout: for item in zin.infolist(): data = zin.read(item.filename) if item.filename.endswith('.xml'): root = etree.fromstring(data) ns_p = 'http://schemas.openxmlformats.org/presentationml/2006/main' ns_a = 'http://schemas.openxmlformats.org/drawingml/2006/main' # Remove ALL p:style elements from all shapes/connectors for style in root.findall(f'.//{{{ns_p}}}style'): style.getparent().remove(style) # Remove shadows and 3D from theme if 'theme' in item.filename.lower(): for tag in ['outerShdw', 'innerShdw', 'scene3d', 'sp3d']: for el in root.findall(f'.//{{{ns_a}}}{tag}'): el.getparent().remove(el) data = etree.tostring(root, xml_declaration=True, encoding='UTF-8', standalone=True) zout.writestr(item, data) os.replace(tmppath, outpath) ```

---

Text Box & Shape Treatment

#### Text Box Padding

All text boxes must have consistent internal padding to prevent text touching edges:

```python bodyPr = tf._txBody.find(qn('a:bodyPr')) # All margins: 45720 EMUs = ~0.05 inches for attr in ['lIns','tIns','rIns','bIns']: bodyPr.set(attr, '45720') ```

#### Vertical Anchoring

Text must be anchored correctly based on usage:

| Content Type | Anchor | Code | Notes | |--------------|--------|------|-------| | Action titles | MIDDLE | `anchor='ctr'` | Centered vertically in bar | | Body text | TOP | `anchor='t'` | Default, aligns to top | | Labels | CENTER | `anchor='ctr'` | For circle labels |

```python anchor_map = { MSO_ANCHOR.MIDDLE: 'ctr', MSO_ANCHOR.BOTTOM: 'b', MSO_ANCHOR.TOP: 't' } bodyPr.set('anchor', anchor_map.get(anchor, 't')) ```

#### Shape Styling

  • All shapes (rectangles, circles) must have:
  • Solid fill color (no gradients)
  • NO border/line (`shape.line.fill.background()`)
  • p:style removed immediately after creation (`_clean_shape()`)
  • No shadow effects (enforced by both inline cleanup and post-save full_cleanup)

```python def _clean_shape(shape): """Remove p:style from any shape to prevent effect references.""" sp = shape._element style = sp.find(qn('p:style')) if style is not None: sp.remove(style)

shape = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, left, top, width, height) shape.fill.solid() shape.fill.fore_color.rgb = BG_GRAY shape.line.fill.background() # CRITICAL: removes border _clean_shape(shape) # CRITICAL: removes p:style ```

---

Layout Patterns

Slide Dimensions

```python prs.slide_width = Inches(13.333) prs.slide_height = Inches(7.5) ```

Widescreen format (16:9), standard for all presentations.

Standard Margin/Padding

| Position | Size | Usage | |----------|------|-------| | Left margin | 0.8" | Default left edge | | Right margin | 0.8" | Default right edge | | Top (below title) | 1.4" | Content start position | | Bottom | 7.05" | Source text baseline | | Title bar height | 0.9" | Action title bar | | Title bar top | 0.15" | From slide top |

Slide Type Patterns

#### 1. Cover Slide (Slide 1)

  • Layout:
  • Navy bar at very top (0.05" height)
  • Main title centered (44pt, Georgia, navy) at y=2.2"
  • Subtitle (24pt, dark gray) at y=3.5"
  • Date/info (14pt, med gray) at y=4.5"
  • Decorative navy line at x=1", y=6.8" (2" wide, 2pt)

Code template: ```python s1 = prs.slides.add_slide(prs.slide_layouts[6]) add_rect(s1, 0, 0, prs.slide_width, Inches(0.05), NAVY) add_text(s1, Inches(1), Inches(2.2), Inches(11), Inches(1.0), '项目名称', font_size=Pt(44), font_name='Georgia', font_color=NAVY, bold=True, ea_font='KaiTi') add_text(s1, Inches(1), Inches(3.5), Inches(11), Inches(0.6), '副标题描述', font_size=Pt(24), font_color=DARK_GRAY, ea_font='KaiTi') add_text(s1, Inches(1), Inches(4.5), Inches(11), Inches(0.5), '演示文稿 | 2026年3月', font_size=BODY_SIZE, font_color=MED_GRAY, ea_font='KaiTi') add_line(s1, Inches(1), Inches(6.8), Inches(4), Inches(6.8), color=NAVY, width=Pt(2)) ```

#### 2. Action Title Slide (Most Content Slides)

Every main content slide has this structure:

``` ┌─────────────────────────────────────────┐ 0.15" │ ▌ Action Title (22pt, bold, black) │ ← TITLE_BAR_H = 0.9" ├─────────────────────────────────────────┤ 1.05" │ │ │ Content area (starts at 1.4") │ │ [Tables, lists, text, etc.] │ │ │ │ │ │ ────────────────────────────────────── │ 7.05" │ Source: ... │ 9pt, med gray └─────────────────────────────────────────┘ 7.5" ```

Code pattern: ```python s = prs.slides.add_slide(prs.slide_layouts[6]) add_action_title(s, 'Slide Title Here') # Then add content below y=1.4" add_source(s, 'Source attribution') ```

#### 3. Table Layout (Slide 4 - Five Capabilities)

  • Structure:
  • Header row with column names (BODY_SIZE, gray, bold)
  • 1.0pt black line under header
  • Data rows (1.0" height each, 14pt text)
  • 0.5pt gray line between rows
  • 3 columns: Module (1.6" wide), Function (5.0"), Scene (5.1")

```python # Headers add_text(s4, left, top, width, height, text, font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)

# Header line (thicker) add_line(s4, left, top + Inches(0.5), left + full_width, top + Inches(0.5), color=BLACK, width=Pt(1.0))

# Rows for i, (col1, col2, col3) in enumerate(rows): y = header_y + row_height * i add_text(s4, left, y, col1_w, row_h, col1, ...) add_text(s4, left + col1_w, y, col2_w, row_h, col2, ...) add_text(s4, left + col1_w + col2_w, y, col3_w, row_h, col3, ...) # Row separator add_line(s4, left, y + row_h, left + full_w, y + row_h, color=LINE_GRAY, width=Pt(0.5)) ```

#### 4. Three-Column Overview (Slide 5)

  • Layout:
  • Left column (4.1" wide): "是什么"
  • Middle column (4.1" wide): "独到之处"
  • Right 1/4 (2.5" wide) gray panel: "Key Takeaways"

``` 0.8" 4.9" 5.3" 9.4" 10.0" 12.5" |-----|-----|-----|-----|------| │左 │ │ 中 │ │ 右 │ └─────────────────────────────┘ ```

Code: ```python left_x = Inches(0.8) col_w5 = Inches(4.1) mid_x = Inches(5.3) takeaway_left = Inches(10.0) takeaway_width = Inches(2.5)

# Left column add_text(s5, left_x, content_top, col_w5, ...) add_text(s5, left_x, content_top + Inches(0.6), col_w5, ..., bullet=True, line_spacing=Pt(8))

# Right gray takeaway area add_rect(s5, takeaway_left, Inches(1.2), takeaway_width, Inches(5.6), BG_GRAY) add_text(s5, takeaway_left + Inches(0.15), Inches(1.35), takeaway_width - Inches(0.3), ..., 'Key Takeaways', font_size=BODY_SIZE, color=NAVY, bold=True) add_text(s5, takeaway_left + Inches(0.15), Inches(1.9), takeaway_width - Inches(0.3), ..., [f'{i+1}. {t}' for i, t in enumerate(takeaways)], line_spacing=Pt(10)) ```

---

类别 A:结构导航

#### 5. Section Divider (章节分隔页)

适用场景: 多章节演示文稿的章节过渡页,用于视觉上分隔不同主题模块。

``` ┌──┬──────────────────────────────────────┐ │N │ │ │A │ 第一部分 │ │V │ 章节标题(28pt, NAVY, bold) │ │Y │ 副标题说明文字 │ │ │ │ └──┴──────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_rect(s, 0, 0, Inches(0.6), SH, NAVY) add_text(s, Inches(1.2), Inches(2.0), Inches(10), Inches(0.8), '第一部分', font_size=SUB_HEADER_SIZE, font_color=MED_GRAY, font_name='Georgia') add_text(s, Inches(1.2), Inches(2.8), Inches(10), Inches(1.2), '章节标题', font_size=HEADER_SIZE, font_color=NAVY, bold=True, font_name='Georgia') add_text(s, Inches(1.2), Inches(4.2), Inches(10), Inches(0.6), '副标题说明文字', font_size=BODY_SIZE, font_color=DARK_GRAY) ```

#### 6. Table of Contents / Agenda (目录/议程页)

适用场景: 演示文稿开头的目录或会议议程,列出各章节及说明。

``` ┌─────────────────────────────────────────┐ │ ▌ 目录 │ ├─────────────────────────────────────────┤ │ │ │ (1) 章节一标题 简要描述 │ │ ───────────────────────────────────── │ │ (2) 章节二标题 简要描述 │ │ ───────────────────────────────────── │ │ (3) 章节三标题 简要描述 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '目录') items = [('1', '引言与背景', '项目起源与核心问题'), ('2', '市场分析', '竞争格局与机会识别'), ('3', '战略建议', '三大核心行动方案')] iy = Inches(1.6) for num, title, desc in items: add_oval(s, LM, iy, num, size=Inches(0.5)) add_text(s, LM + Inches(0.7), iy, Inches(4.0), Inches(0.4), title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_text(s, Inches(5.5), iy + Inches(0.05), Inches(6.5), Inches(0.4), desc, font_size=BODY_SIZE, font_color=MED_GRAY) iy += Inches(0.7) add_hline(s, LM, iy, CONTENT_W, LINE_GRAY) iy += Inches(0.3) ```

#### 7. Appendix Title (附录标题页)

适用场景: 正文结束后的附录/备用材料分隔页。

``` ┌─────────────────────────────────────────┐ │ │ │ │ │ 附录 │ │ Appendix │ │ ──────── │ │ 补充数据与参考资料 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_rect(s, 0, 0, SW, Inches(0.05), NAVY) add_text(s, Inches(1), Inches(2.5), Inches(11.3), Inches(1.0), '附录', font_size=Pt(36), font_color=NAVY, bold=True, font_name='Georgia', alignment=PP_ALIGN.CENTER) add_hline(s, Inches(5.5), Inches(3.8), Inches(2.3), NAVY, Pt(1.5)) add_text(s, Inches(1), Inches(4.2), Inches(11.3), Inches(0.5), '补充数据与参考资料', font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER) ```

---

类别 B:数据统计

#### 8. Big Number / Factoid (大数据展示页)

适用场景: 用一个醒目的大数字引出核心发现或关键数据点。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ │ │ ┌─NAVY─────────┐ │ │ │ 95% │ 右侧上下文说明 │ │ │ 子标题 │ 详细解释数据含义 │ │ └──────────────┘ │ │ │ │ ┌─BG_GRAY──────────────────────────┐ │ │ │ 关键洞见:详细分析文字 │ │ │ └──────────────────────────────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '关键发现标题') add_rect(s, LM, Inches(1.4), Inches(3.5), Inches(1.8), NAVY) add_text(s, LM + Inches(0.2), Inches(1.5), Inches(3.1), Inches(0.8), '95%', font_size=Pt(44), font_color=WHITE, bold=True, font_name='Georgia', alignment=PP_ALIGN.CENTER) add_text(s, LM + Inches(0.2), Inches(2.3), Inches(3.1), Inches(0.7), '描述数据含义', font_size=Pt(12), font_color=WHITE, alignment=PP_ALIGN.CENTER) add_text(s, Inches(5.0), Inches(1.5), Inches(7.5), Inches(2.0), '上下文说明与详细解释', font_size=BODY_SIZE) add_rect(s, LM, Inches(4.5), CONTENT_W, Inches(2.2), BG_GRAY) add_text(s, LM + Inches(0.3), Inches(4.6), Inches(1.5), Inches(0.4), '关键洞见', font_size=BODY_SIZE, font_color=NAVY, bold=True) add_text(s, LM + Inches(0.3), Inches(5.1), CONTENT_W - Inches(0.6), Inches(1.4), ['洞见要点一', '洞见要点二', '洞见要点三'], line_spacing=Pt(8)) add_source(s, 'Source: ...') ```

#### 9. Two-Stat Comparison (双数据对比页)

适用场景: 并排展示两个关键指标的对比(如同比、环比、A vs B)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ │ │ ┌──NAVY───────┐ ┌──BG_GRAY────┐ │ │ │ $2.4B │ │ $1.8B │ │ │ │ 2026年目标 │ │ 2025年实际 │ │ │ └─────────────┘ └─────────────┘ │ │ │ │ 分析说明文字 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '对比标题') stats = [('$2.4B', '2026年目标', True), ('$1.8B', '2025年实际', False)] sw = Inches(5.5) sg = Inches(0.733) for i, (big, small, is_navy) in enumerate(stats): sx = LM + (sw + sg) * i fill = NAVY if is_navy else BG_GRAY bc = WHITE if is_navy else NAVY sc = WHITE if is_navy else DARK_GRAY add_rect(s, sx, Inches(1.8), sw, Inches(2.5), fill) add_text(s, sx + Inches(0.3), Inches(2.0), sw - Inches(0.6), Inches(1.0), big, font_size=Pt(44), font_color=bc, bold=True, font_name='Georgia', alignment=PP_ALIGN.CENTER) add_text(s, sx + Inches(0.3), Inches(3.2), sw - Inches(0.6), Inches(0.5), small, font_size=BODY_SIZE, font_color=sc, alignment=PP_ALIGN.CENTER) add_text(s, LM, Inches(5.0), CONTENT_W, Inches(1.5), '分析说明文字', font_size=BODY_SIZE) add_source(s, 'Source: ...') ```

#### 10. Three-Stat Dashboard (三指标仪表盘)

适用场景: 同时展示三个关键业务指标(如 KPI、季度数据)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──NAVY──┐ ┌──BG_GRAY─┐ ┌──BG_GRAY─┐│ │ │ 数字1 │ │ 数字2 │ │ 数字3 ││ │ │ 小标题 │ │ 小标题 │ │ 小标题 ││ │ └────────┘ └─────────┘ └─────────┘│ │ │ │ 详细说明文字 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '三大关键指标') stats = [('87%', '客户满意度', True), ('+23%', '同比增长', False), ('4.2x', '投资回报率', False)] sw = Inches(3.5) sg = (CONTENT_W - sw * 3) / 2 for i, (big, small, is_navy) in enumerate(stats): sx = LM + (sw + sg) * i fill = NAVY if is_navy else BG_GRAY bc = WHITE if is_navy else NAVY sc = WHITE if is_navy else DARK_GRAY add_rect(s, sx, Inches(1.4), sw, Inches(1.8), fill) add_text(s, sx + Inches(0.2), Inches(1.5), sw - Inches(0.4), Inches(0.7), big, font_size=Pt(28), font_color=bc, bold=True, font_name='Georgia', alignment=PP_ALIGN.CENTER) add_text(s, sx + Inches(0.2), Inches(2.25), sw - Inches(0.4), Inches(0.6), small, font_size=Pt(12), font_color=sc, alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

#### 11. Data Table with Headers (数据表格页)

适用场景: 结构化数据展示,如财务数据、功能对比矩阵、项目清单。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ 列1 列2 列3 列4 │ │ ═══════════════════════════════════ │ │ 数据1-1 数据1-2 ... ... │ │ ─────────────────────────────────── │ │ 数据2-1 数据2-2 ... ... │ │ ─────────────────────────────────── │ │ 数据3-1 数据3-2 ... ... │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '数据概览') headers = ['模块', '功能', '状态', '负责人'] col_widths = [Inches(2.5), Inches(4.0), Inches(2.5), Inches(2.7)] hdr_y = Inches(1.5) cx = LM for hdr, cw in zip(headers, col_widths): add_text(s, cx, hdr_y, cw, Inches(0.4), hdr, font_size=BODY_SIZE, font_color=MED_GRAY, bold=True) cx += cw add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0)) # Data rows rows = [['模块A', '核心功能描述', '已上线', '张三'], ...] row_h = Inches(0.8) for ri, row in enumerate(rows): ry = Inches(2.1) + row_h * ri cx = LM for val, cw in zip(row, col_widths): add_text(s, cx, ry, cw, row_h, val, font_size=BODY_SIZE) cx += cw add_hline(s, LM, ry + row_h, CONTENT_W, LINE_GRAY) add_source(s, 'Source: ...') ```

#### 12. Metric Cards Row (指标卡片行)

适用场景: 3-4个并排卡片展示独立指标,每个卡片含标题+描述。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ │ │ │ (A) │ │ (B) │ │ (C) │ │ │ │ 标题 │ │ 标题 │ │ 标题 │ │ │ │ ─── │ │ ─── │ │ ─── │ │ │ │ 描述 │ │ 描述 │ │ 描述 │ │ │ └─────────┘ └─────────┘ └─────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '核心指标概览') cards = [('A', '用户增长', '月活用户达到 120 万\n同比增长 35%'), ('B', '营收表现', '季度营收 ¥8,500 万\n超出预期 12%'), ('C', '运营效率', '客诉响应时间 < 2h\n满意度 94%')] cw = Inches(3.5) cg = (CONTENT_W - cw * 3) / 2 for i, (letter, title, desc) in enumerate(cards): cx = LM + (cw + cg) * i cy = Inches(1.5) add_rect(s, cx, cy, cw, Inches(4.5), BG_GRAY) add_oval(s, cx + Inches(1.5), cy + Inches(0.2), letter) add_text(s, cx + Inches(0.2), cy + Inches(0.8), cw - Inches(0.4), Inches(0.4), title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) add_hline(s, cx + Inches(0.4), cy + Inches(1.3), cw - Inches(0.8), LINE_GRAY) add_text(s, cx + Inches(0.2), cy + Inches(1.5), cw - Inches(0.4), Inches(2.5), desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

---

类别 C:框架矩阵

#### 13. 2x2 Matrix (四象限矩阵)

适用场景: 战略分析(如 BCG 矩阵、优先级排序、风险评估)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ 高 Y轴 │ │ ┌─NAVY──────┐ ┌─BG_GRAY───┐ │ │ │ 左上象限 │ │ 右上象限 │ │ │ └───────────┘ └───────────┘ │ │ ┌─BG_GRAY───┐ ┌─BG_GRAY───┐ │ │ │ 左下象限 │ │ 右下象限 │ │ │ └───────────┘ └───────────┘ │ │ 低 高 X轴 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '战略优先级矩阵') mx = LM + Inches(1.5) my = Inches(1.8) cw = Inches(4.5) ch = Inches(2.5) # Axis labels add_text(s, mx - Inches(1.3), my + Inches(0.8), Inches(1.1), Inches(0.4), '高影响', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) add_text(s, mx + Inches(0.8), my - Inches(0.5), Inches(3.0), Inches(0.4), '高可行性', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) # Quadrants add_rect(s, mx, my, cw, ch, NAVY) # best quadrant add_rect(s, mx + cw + Inches(0.15), my, cw, ch, BG_GRAY) add_rect(s, mx, my + ch + Inches(0.15), cw, ch, BG_GRAY) add_rect(s, mx + cw + Inches(0.15), my + ch + Inches(0.15), cw, ch, BG_GRAY) # Quadrant titles + descriptions add_text(s, mx + Inches(0.3), my + Inches(0.3), cw - Inches(0.6), Inches(0.5), '立即执行', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True) # ... repeat for other 3 quadrants with DARK_GRAY text add_source(s, 'Source: ...') ```

#### 14. Three-Pillar Framework (三支柱框架)

适用场景: 展示三个并列的核心策略、能力或主题模块。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──NAVY──┐ ┌──NAVY──┐ ┌──NAVY──┐ │ │ │ 标题1 │ │ 标题2 │ │ 标题3 │ │ │ ├────────┤ ├────────┤ ├────────┤ │ │ │ 要点 │ │ 要点 │ │ 要点 │ │ │ │ 要点 │ │ 要点 │ │ 要点 │ │ │ │ 要点 │ │ 要点 │ │ 要点 │ │ │ └────────┘ └────────┘ └────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '三大核心战略') pillars = [('数字化转型', ['建设数据中台', '打通全渠道', '自动化运营']), ('组织升级', ['扁平化管理', '敏捷团队', '人才梯队']), ('客户深耕', ['精细化运营', '会员体系', 'LTV 提升'])] pw = Inches(3.5) pg = (CONTENT_W - pw * 3) / 2 for i, (title, points) in enumerate(pillars): px = LM + (pw + pg) * i add_rect(s, px, Inches(1.5), pw, Inches(0.6), NAVY) add_text(s, px + Inches(0.15), Inches(1.5), pw - Inches(0.3), Inches(0.6), title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_rect(s, px, Inches(2.1), pw, Inches(4.0), BG_GRAY) add_text(s, px + Inches(0.2), Inches(2.3), pw - Inches(0.4), Inches(3.5), [f'• {p}' for p in points], line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 15. Pyramid / Hierarchy (金字塔/层级图)

适用场景: 展示层级关系(如 Maslow 需求层次、战略-战术-执行分层)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──NAVY──┐ │ │ │ 愿景 │ 右侧说明 │ │ ┌─┴────────┴─┐ │ │ │ 战略目标 │ 右侧说明 │ │ ┌─┴────────────┴─┐ │ │ │ 执行措施 │ 右侧说明 │ │ └────────────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '战略层级框架') levels = [('愿景', '成为行业第一', Inches(3.5)), ('战略目标', '三年收入翻倍', Inches(5.0)), ('执行措施', '渠道+产品+组织', Inches(6.5))] for i, (label, desc, w) in enumerate(levels): lx = Inches(6.666) - w / 2 # centered ly = Inches(1.8) + Inches(1.5) * i h = Inches(1.2) fill = NAVY if i == 0 else BG_GRAY tc = WHITE if i == 0 else NAVY add_rect(s, lx, ly, w, h, fill) add_text(s, lx + Inches(0.2), ly + Inches(0.1), w - Inches(0.4), Inches(0.4), label, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True, alignment=PP_ALIGN.CENTER) add_text(s, lx + Inches(0.2), ly + Inches(0.55), w - Inches(0.4), Inches(0.5), desc, font_size=BODY_SIZE, font_color=tc if i == 0 else DARK_GRAY, alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

#### 16. Process Chevron (流程箭头页)

适用场景: 线性流程展示(3-5步),如实施路径、业务流程、方法论步骤。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ │ │ ┌NAVY┐ -> ┌GRAY┐ -> ┌GRAY┐ -> ┌GRAY┐ │ │ │ S1 │ │ S2 │ │ S3 │ │ S4 │ │ │ └────┘ └────┘ └────┘ └────┘ │ │ 描述 描述 描述 描述 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '实施路径') steps = [('诊断', '现状评估\n痛点识别'), ('设计', '方案制定\n资源规划'), ('实施', '分阶段落地\n快速迭代'), ('优化', '效果追踪\n持续改进')] sw = Inches(2.5) sg = (CONTENT_W - sw * len(steps)) / (len(steps) - 1) for i, (title, desc) in enumerate(steps): sx = LM + (sw + sg) * i fill = NAVY if i == 0 else BG_GRAY tc = WHITE if i == 0 else NAVY add_rect(s, sx, Inches(2.0), sw, Inches(1.2), fill) add_oval(s, sx + Inches(0.1), Inches(2.1), str(i + 1), bg=WHITE if i == 0 else NAVY, fg=NAVY if i == 0 else WHITE) add_text(s, sx + Inches(0.6), Inches(2.1), sw - Inches(0.8), Inches(1.0), title, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True, anchor=MSO_ANCHOR.MIDDLE) add_text(s, sx + Inches(0.1), Inches(3.4), sw - Inches(0.2), Inches(1.5), desc, font_size=BODY_SIZE, alignment=PP_ALIGN.CENTER) if i < len(steps) - 1: add_text(s, sx + sw + Inches(0.05), Inches(2.3), Inches(0.4), Inches(0.5), '->', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_source(s, 'Source: ...') ```

#### 17. Venn Diagram Concept (维恩图概念页)

适用场景: 展示两三个概念的交集关系(如能力交叉、市场定位)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──BG──┐ │ │ ╱概念A ╲ │ │ ╱ ┌──┐ ╲ 右侧说明 │ │ │ │交│ │ │ │ ╲ └──┘ ╱ │ │ ╲概念B ╱ │ │ └──────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '核心能力交叉') # Use overlapping rectangles to represent Venn concept add_rect(s, Inches(1.5), Inches(1.8), Inches(4.5), Inches(4.0), BG_GRAY) add_text(s, Inches(1.7), Inches(2.0), Inches(2.0), Inches(0.4), '技术能力', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_rect(s, Inches(3.5), Inches(2.8), Inches(4.5), Inches(4.0), BG_GRAY) add_text(s, Inches(5.5), Inches(5.5), Inches(2.0), Inches(0.4), '业务洞察', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) # Intersection area add_rect(s, Inches(3.5), Inches(2.8), Inches(2.5), Inches(3.0), NAVY) add_text(s, Inches(3.7), Inches(3.5), Inches(2.1), Inches(0.8), '核心\n竞争力', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True, alignment=PP_ALIGN.CENTER) # Right explanation add_text(s, Inches(9.0), Inches(2.0), Inches(3.5), Inches(4.0), '当技术能力与业务洞察交叉时...', font_size=BODY_SIZE) add_source(s, 'Source: ...') ```

#### 18. Temple / House Framework (殿堂框架)

适用场景: 展示"屋顶-支柱-基座"的结构(如企业架构、能力体系)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌═══════════NAVY(愿景/屋顶)══════════┐│ │ ├────┤ ├────┤ ├────┤ ├────┤ ││ │ │支柱│ │支柱│ │支柱│ │支柱│ ││ │ │ 1 │ │ 2 │ │ 3 │ │ 4 │ ││ │ ├════╧══╧════╧══╧════╧══╧════╧════════┤│ │ │ 基座(基础能力/文化) ││ │ └──────────────────────────────────────┘│ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '企业能力架构') # Roof add_rect(s, LM, Inches(1.5), CONTENT_W, Inches(0.8), NAVY) add_text(s, LM + Inches(0.3), Inches(1.5), CONTENT_W - Inches(0.6), Inches(0.8), '企业愿景:成为行业领先的数字化平台', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) # Pillars pillars = ['产品力', '技术力', '运营力', '品牌力'] pw = Inches(2.5) pg = (CONTENT_W - pw * 4) / 3 for i, name in enumerate(pillars): px = LM + (pw + pg) * i add_rect(s, px, Inches(2.5), pw, Inches(3.0), BG_GRAY) add_text(s, px + Inches(0.15), Inches(2.6), pw - Inches(0.3), Inches(0.5), name, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) # Foundation add_rect(s, LM, Inches(5.7), CONTENT_W, Inches(0.8), NAVY) add_text(s, LM + Inches(0.3), Inches(5.7), CONTENT_W - Inches(0.6), Inches(0.8), '基座:数据驱动 + 人才体系 + 企业文化', font_size=BODY_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

---

类别 D:对比评估

#### 19. Side-by-Side Comparison (左右对比页)

适用场景: 两个方案/选项/产品的并排对比分析。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──方案 A──────┐ ┌──方案 B──────┐ │ │ │ 标题(NAVY) │ │ 标题(NAVY) │ │ │ ├──────────────┤ ├──────────────┤ │ │ │ 优势 │ │ 优势 │ │ │ │ 劣势 │ │ 劣势 │ │ │ │ 成本 │ │ 成本 │ │ │ └──────────────┘ └──────────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '方案对比分析') cw = Inches(5.5) cg = Inches(0.733) options = [('方案 A:自建团队', ['投入可控', '周期较长', '成本 ¥500万/年']), ('方案 B:外部合作', ['快速启动', '依赖供应商', '成本 ¥300万/年'])] for i, (title, points) in enumerate(options): cx = LM + (cw + cg) * i add_rect(s, cx, Inches(1.5), cw, Inches(0.6), NAVY) add_text(s, cx + Inches(0.15), Inches(1.5), cw - Inches(0.3), Inches(0.6), title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_rect(s, cx, Inches(2.1), cw, Inches(4.0), BG_GRAY) add_text(s, cx + Inches(0.3), Inches(2.3), cw - Inches(0.6), Inches(3.5), [f'• {p}' for p in points], line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 20. Before / After (前后对比页)

适用场景: 展示变革前后的对比(如流程优化、组织变革)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──BG_GRAY────┐ ──> ┌──NAVY────┐ │ │ │ 现状 │ │ 目标 │ │ │ │ (Before) │ │ (After) │ │ │ │ 痛点列表 │ │ 改进点 │ │ │ └─────────────┘ └─────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '从现状到目标') hw = Inches(5.0) # Before add_rect(s, LM, Inches(1.5), hw, Inches(4.5), BG_GRAY) add_text(s, LM + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5), 'X 现状(Before)', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True) add_hline(s, LM + Inches(0.3), Inches(2.2), hw - Inches(0.6), LINE_GRAY) add_text(s, LM + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0), ['痛点一', '痛点二', '痛点三'], line_spacing=Pt(10)) # Arrow add_text(s, LM + hw + Inches(0.1), Inches(3.2), Inches(1.5), Inches(0.5), '->', font_size=Pt(36), font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) # After ax = LM + hw + Inches(1.733) add_rect(s, ax, Inches(1.5), hw, Inches(4.5), NAVY) add_text(s, ax + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5), 'V 目标(After)', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True) add_hline(s, ax + Inches(0.3), Inches(2.2), hw - Inches(0.6), WHITE) add_text(s, ax + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0), ['改进一', '改进二', '改进三'], font_color=WHITE, line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 21. Pros and Cons (优劣分析页)

适用场景: 评估某个决策/方案的优势与风险。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ V 优势 X 风险 │ │ ─────────── ────────── │ │ • 要点1 • 要点1 │ │ • 要点2 • 要点2 │ │ • 要点3 • 要点3 │ │ │ │ ┌──BG_GRAY 结论/建议───────────────┐ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '方案评估:优势与风险') hw = Inches(5.5) # Pros column add_text(s, LM, Inches(1.5), hw, Inches(0.4), 'V 优势', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_hline(s, LM, Inches(2.0), hw, NAVY) add_text(s, LM, Inches(2.2), hw, Inches(2.5), ['• 优势要点一', '• 优势要点二', '• 优势要点三'], line_spacing=Pt(10)) # Cons column cx = LM + hw + Inches(0.733) add_text(s, cx, Inches(1.5), hw, Inches(0.4), 'X 风险', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True) add_hline(s, cx, Inches(2.0), hw, DARK_GRAY) add_text(s, cx, Inches(2.2), hw, Inches(2.5), ['• 风险要点一', '• 风险要点二', '• 风险要点三'], line_spacing=Pt(10)) # Bottom conclusion add_rect(s, LM, Inches(5.2), CONTENT_W, Inches(1.5), BG_GRAY) add_text(s, LM + Inches(0.3), Inches(5.3), Inches(1.5), Inches(0.4), '结论', font_size=BODY_SIZE, font_color=NAVY, bold=True) add_text(s, LM + Inches(0.3), Inches(5.8), CONTENT_W - Inches(0.6), Inches(0.6), '综合评估建议文字', font_size=BODY_SIZE) add_source(s, 'Source: ...') ```

#### 22. Traffic Light / RAG Status (红绿灯状态页)

适用场景: 多项目/多模块的状态总览(绿=正常、黄=关注、红=风险)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ 项目 状态 进度 备注 │ │ ═══════════════════════════════════ │ │ 项目A (G) 85% 按计划推进 │ │ ─────────────────────────────────── │ │ 项目B (Y) 60% 需关注资源 │ │ ─────────────────────────────────── │ │ 项目C (R) 30% 存在阻塞 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '项目状态总览') # Header headers = ['项目', '状态', '进度', '备注'] widths = [Inches(3.0), Inches(1.5), Inches(2.0), Inches(5.233)] hx = LM for hdr, w in zip(headers, widths): add_text(s, hx, Inches(1.5), w, Inches(0.4), hdr, font_size=BODY_SIZE, font_color=MED_GRAY, bold=True) hx += w add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0)) # Rows with status indicators rows = [('产品研发', 'NAVY', '85%', '按计划推进'), ('市场推广', 'MED_GRAY', '60%', '需关注预算'), ('团队扩招', 'DARK_GRAY', '30%', '存在阻塞')] color_map = {'NAVY': NAVY, 'MED_GRAY': MED_GRAY, 'DARK_GRAY': DARK_GRAY} ry = Inches(2.2) for name, status_color, pct, note in rows: add_text(s, LM, ry, Inches(3.0), Inches(0.6), name, font_size=BODY_SIZE) add_oval(s, LM + Inches(3.3), ry + Inches(0.05), '', size=Inches(0.35), bg=color_map[status_color]) add_text(s, LM + Inches(4.5), ry, Inches(2.0), Inches(0.6), pct, font_size=BODY_SIZE) add_text(s, LM + Inches(6.5), ry, Inches(5.233), Inches(0.6), note, font_size=BODY_SIZE) ry += Inches(0.7) add_hline(s, LM, ry, CONTENT_W, LINE_GRAY) ry += Inches(0.15) add_source(s, 'Source: ...') ```

#### 23. Scorecard (计分卡页)

适用场景: 展示多项评估维度的得分/评级,如供应商评估、团队绩效。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ 评估维度 得分 评级 │ │ ═══════════════════════════════════ │ │ 客户满意度 92 ████████░░ │ │ 产品质量 85 ███████░░░ │ │ 交付速度 78 ██████░░░░ │ │ 创新能力 65 █████░░░░░ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '综合评估计分卡') headers = ['评估维度', '得分', '评级'] add_text(s, LM, Inches(1.5), Inches(4.0), Inches(0.4), headers[0], font_size=BODY_SIZE, font_color=MED_GRAY, bold=True) add_text(s, Inches(5.0), Inches(1.5), Inches(1.5), Inches(0.4), headers[1], font_size=BODY_SIZE, font_color=MED_GRAY, bold=True) add_text(s, Inches(7.0), Inches(1.5), Inches(5.5), Inches(0.4), headers[2], font_size=BODY_SIZE, font_color=MED_GRAY, bold=True) add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0)) items = [('客户满意度', '92', 0.92), ('产品质量', '85', 0.85), ('交付速度', '78', 0.78), ('创新能力', '65', 0.65)] ry = Inches(2.2) bar_max = Inches(5.0) for name, score, pct in items: add_text(s, LM, ry, Inches(4.0), Inches(0.5), name, font_size=BODY_SIZE) add_text(s, Inches(5.0), ry, Inches(1.5), Inches(0.5), score, font_size=BODY_SIZE, font_color=NAVY, bold=True) add_rect(s, Inches(7.0), ry + Inches(0.1), bar_max, Inches(0.3), BG_GRAY) add_rect(s, Inches(7.0), ry + Inches(0.1), Inches(5.0 * pct), Inches(0.3), NAVY) ry += Inches(0.7) add_hline(s, LM, ry, CONTENT_W, LINE_GRAY) ry += Inches(0.15) add_source(s, 'Source: ...') ```

---

类别 E:内容叙事

#### 24. Executive Summary (执行摘要页)

适用场景: 演示文稿的核心结论汇总,通常放在开头或结尾。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──NAVY(核心结论)────────────────────┐ │ │ │ 一句话核心结论 │ │ │ └──────────────────────────────────────┘ │ │ │ │ (1) 支撑论点一 详细说明 │ │ (2) 支撑论点二 详细说明 │ │ (3) 支撑论点三 详细说明 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '执行摘要') add_rect(s, LM, Inches(1.4), CONTENT_W, Inches(1.0), NAVY) add_text(s, LM + Inches(0.3), Inches(1.4), CONTENT_W - Inches(0.6), Inches(1.0), '核心结论:一句话概括最重要的发现或建议', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE) points = [('1', '论点一标题', '支撑论点的详细说明文字'), ('2', '论点二标题', '支撑论点的详细说明文字'), ('3', '论点三标题', '支撑论点的详细说明文字')] iy = Inches(2.8) for num, title, desc in points: add_oval(s, LM, iy, num) add_text(s, LM + Inches(0.6), iy, Inches(3.5), Inches(0.4), title, font_size=BODY_SIZE, font_color=NAVY, bold=True) add_text(s, Inches(5.0), iy, Inches(7.5), Inches(0.4), desc, font_size=BODY_SIZE) iy += Inches(0.6) add_hline(s, LM, iy, CONTENT_W, LINE_GRAY) iy += Inches(0.3) add_source(s, 'Source: ...') ```

#### 25. Key Takeaway with Detail (核心洞见页)

适用场景: 左侧详细论述 + 右侧灰底要点提炼,用于核心发现页。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──BG_GRAY────────┐│ │ 左侧正文内容 │ Key Takeaways ││ │ 详细分析论述 │ 1. 要点一 ││ │ 数据与支撑 │ 2. 要点二 ││ │ │ 3. 要点三 ││ │ └─────────────────┘│ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '核心发现') # Left content add_text(s, LM, Inches(1.5), Inches(7.5), Inches(0.4), '分析标题', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_hline(s, LM, Inches(2.0), Inches(7.5), LINE_GRAY) add_text(s, LM, Inches(2.2), Inches(7.5), Inches(4.0), ['详细分析段落一', '', '详细分析段落二'], line_spacing=Pt(8)) # Right takeaway tk_x = Inches(9.0) tk_w = Inches(3.5) add_rect(s, tk_x, Inches(1.5), tk_w, Inches(5.0), BG_GRAY) add_text(s, tk_x + Inches(0.2), Inches(1.7), tk_w - Inches(0.4), Inches(0.4), 'Key Takeaways', font_size=BODY_SIZE, font_color=NAVY, bold=True) add_hline(s, tk_x + Inches(0.2), Inches(2.2), tk_w - Inches(0.4), LINE_GRAY) add_text(s, tk_x + Inches(0.2), Inches(2.4), tk_w - Inches(0.4), Inches(3.8), ['1. 要点一', '2. 要点二', '3. 要点三'], line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 26. Quote / Insight Page (引言/洞见页)

适用场景: 突出一段重要引言、专家观点或核心洞察。

``` ┌─────────────────────────────────────────┐ │ │ │ ────────── │ │ │ │ "引言内容,居中显示, │ │ 大字号强调核心观点" │ │ │ │ ────────── │ │ — 来源/作者 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_rect(s, 0, 0, SW, Inches(0.05), NAVY) add_hline(s, Inches(5.5), Inches(2.0), Inches(2.3), NAVY, Pt(1.5)) add_text(s, Inches(1.5), Inches(2.5), Inches(10.3), Inches(2.5), '"引言内容,用于强调某个核心观点或专家洞见"', font_size=Pt(24), font_color=DARK_GRAY, alignment=PP_ALIGN.CENTER) add_hline(s, Inches(5.5), Inches(5.3), Inches(2.3), NAVY, Pt(1.5)) add_text(s, Inches(1.5), Inches(5.6), Inches(10.3), Inches(0.5), '— 作者姓名,来源', font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER) ```

#### 27. Two-Column Text (双栏文本页)

适用场景: 平衡展示两个主题/方面,每列独立标题+正文。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ (A) 左栏标题 (B) 右栏标题 │ │ ───────────── ───────────── │ │ 左栏正文内容 右栏正文内容 │ │ 详细分析 详细分析 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '双维度分析') cw = Inches(5.5) cg = Inches(0.733) cols = [('A', '维度一标题', ['分析要点一', '分析要点二', '分析要点三']), ('B', '维度二标题', ['分析要点一', '分析要点二', '分析要点三'])] for i, (letter, title, points) in enumerate(cols): cx = LM + (cw + cg) * i add_oval(s, cx, Inches(1.5), letter) add_text(s, cx + Inches(0.6), Inches(1.5), cw - Inches(0.6), Inches(0.4), title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_hline(s, cx, Inches(2.0), cw, LINE_GRAY) add_text(s, cx, Inches(2.2), cw, Inches(4.0), [f'• {p}' for p in points], line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 28. Four-Column Overview (四栏概览页)

适用场景: 四个并列维度的概览(如四大业务线、四个能力域)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ (1) (2) (3) (4) │ │ 标题1 标题2 标题3 标题4 │ │ ──── ──── ──── ──── │ │ 描述 描述 描述 描述 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '四大业务板块') items = [('1', '板块一', '描述内容\n关键数据'), ('2', '板块二', '描述内容\n关键数据'), ('3', '板块三', '描述内容\n关键数据'), ('4', '板块四', '描述内容\n关键数据')] cw = Inches(2.7) cg = (CONTENT_W - cw * 4) / 3 for i, (num, title, desc) in enumerate(items): cx = LM + (cw + cg) * i add_rect(s, cx, Inches(1.5), cw, Inches(4.8), BG_GRAY) add_oval(s, cx + Inches(1.1), Inches(1.65), num) add_text(s, cx + Inches(0.15), Inches(2.3), cw - Inches(0.3), Inches(0.4), title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) add_hline(s, cx + Inches(0.3), Inches(2.8), cw - Inches(0.6), LINE_GRAY) add_text(s, cx + Inches(0.15), Inches(3.0), cw - Inches(0.3), Inches(3.0), desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

---

类别 F:时间流程

#### 29. Timeline / Roadmap (时间轴/路线图)

适用场景: 展示时间维度的里程碑计划(季度/月度/年度路线图)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ │ │ (1)──────(2)──────(3)──────(4) │ │ Q1 Q2 Q3 Q4 │ │ 里程碑1 里程碑2 里程碑3 里程碑4 │ │ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '2026 年度路线图') # Timeline bar add_hline(s, LM + Inches(0.5), Inches(3.0), Inches(10.7), LINE_GRAY, Pt(2)) milestones = [('Q1', '产品 MVP\n发布'), ('Q2', '用户增长\n达到10万'), ('Q3', '盈利\n突破'), ('Q4', '国际化\n拓展')] spacing = Inches(10.7) / (len(milestones) - 1) for i, (label, desc) in enumerate(milestones): mx = LM + Inches(0.5) + spacing * i add_oval(s, mx - Inches(0.225), Inches(2.775), str(i + 1)) add_text(s, mx - Inches(1.0), Inches(2.0), Inches(2.0), Inches(0.5), label, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) add_text(s, mx - Inches(1.0), Inches(3.5), Inches(2.0), Inches(1.5), desc, font_size=BODY_SIZE, alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

#### 30. Vertical Steps (垂直步骤页)

适用场景: 从上到下的操作步骤或实施阶段。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ (1) 步骤一标题 详细说明 │ │ ───────────────────────────────────── │ │ (2) 步骤二标题 详细说明 │ │ ───────────────────────────────────── │ │ (3) 步骤三标题 详细说明 │ │ ───────────────────────────────────── │ │ (4) 步骤四标题 详细说明 │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '实施步骤') steps = [('1', '需求分析', '深入调研用户需求与业务痛点'), ('2', '方案设计', '制定技术架构与实施计划'), ('3', '开发实施', '分阶段迭代交付核心功能'), ('4', '上线运营', '监控效果并持续优化')] iy = Inches(1.5) for num, title, desc in steps: add_oval(s, LM, iy, num) add_text(s, LM + Inches(0.6), iy, Inches(3.5), Inches(0.4), title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True) add_text(s, Inches(5.0), iy, Inches(7.5), Inches(0.4), desc, font_size=BODY_SIZE) iy += Inches(0.6) add_hline(s, LM, iy, CONTENT_W, LINE_GRAY) iy += Inches(0.5) add_source(s, 'Source: ...') ```

#### 31. Cycle / Loop (循环图页)

适用场景: 闭环流程或迭代循环(如 PDCA、敏捷迭代、反馈循环)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──阶段1──┐ │ │ │ │ │ │ ┌阶段4┐│ │┌阶段2┐ 右侧说明 │ │ │ │└────────┘│ │ │ │ └─────┘ └─────┘ │ │ ┌──阶段3──┐ │ │ └────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '持续改进循环(PDCA)') phases = [('Plan\n计划', Inches(2.8), Inches(1.5)), ('Do\n执行', Inches(5.0), Inches(3.0)), ('Check\n检查', Inches(2.8), Inches(4.5)), ('Act\n改进', Inches(0.6), Inches(3.0))] for i, (label, px, py) in enumerate(phases): fill = NAVY if i == 0 else BG_GRAY tc = WHITE if i == 0 else NAVY add_rect(s, LM + px, py, Inches(2.2), Inches(1.2), fill) add_text(s, LM + px + Inches(0.1), py + Inches(0.1), Inches(2.0), Inches(1.0), label, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True, alignment=PP_ALIGN.CENTER, anchor=MSO_ANCHOR.MIDDLE) # Arrows between phases (text arrows) add_text(s, LM + Inches(4.5), Inches(2.0), Inches(1.0), Inches(0.5), '->', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER) add_text(s, LM + Inches(5.0), Inches(4.0), Inches(1.0), Inches(0.5), 'v', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER) add_text(s, LM + Inches(2.0), Inches(5.0), Inches(1.0), Inches(0.5), '<-', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER) add_text(s, LM + Inches(0.8), Inches(2.0), Inches(1.0), Inches(0.5), '^', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER) # Right side explanation add_rect(s, Inches(8.5), Inches(1.5), Inches(4.0), Inches(5.0), BG_GRAY) add_text(s, Inches(8.8), Inches(1.7), Inches(3.4), Inches(0.4), '循环要点', font_size=BODY_SIZE, font_color=NAVY, bold=True) add_text(s, Inches(8.8), Inches(2.3), Inches(3.4), Inches(3.5), ['每个阶段的说明...'], line_spacing=Pt(10)) add_source(s, 'Source: ...') ```

#### 32. Funnel (漏斗图页)

适用场景: 转化漏斗(如销售漏斗、用户转化路径)。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌════════════════════════════┐ 100% │ │ │ 认知 │ │ │ ├══════════════════════┤ 60% │ │ │ 兴趣 │ │ │ ├════════════════┤ 35% │ │ │ 购买 │ │ │ ├══════════┤ 15% │ │ │ 留存 │ │ │ └─────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '用户转化漏斗') stages = [('认知', '100,000', 1.0), ('兴趣', '60,000', 0.6), ('购买', '35,000', 0.35), ('留存', '15,000', 0.15)] max_w = Inches(8.0) fy = Inches(1.6) for i, (name, count, pct) in enumerate(stages): w = max_w * pct fx = Inches(6.666) - w / 2 # center fill = NAVY if i == 0 else BG_GRAY tc = WHITE if i == 0 else NAVY add_rect(s, fx, fy, w, Inches(1.0), fill) add_text(s, fx + Inches(0.2), fy, w - Inches(0.4), Inches(1.0), name, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_text(s, fx + w + Inches(0.3), fy + Inches(0.2), Inches(2.5), Inches(0.5), f'{count} ({int(pct*100)}%)', font_size=BODY_SIZE, font_color=NAVY, bold=True) fy += Inches(1.2) add_source(s, 'Source: ...') ```

---

类别 G:团队专题

#### 33. Meet the Team (团队介绍页)

适用场景: 团队成员/核心高管/项目组简介。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌─BG──┐ ┌─BG──┐ ┌─BG──┐ │ │ │(头像)│ │(头像)│ │(头像)│ │ │ │ 姓名 │ │ 姓名 │ │ 姓名 │ │ │ │ 职位 │ │ 职位 │ │ 职位 │ │ │ │ 简介 │ │ 简介 │ │ 简介 │ │ │ └──────┘ └──────┘ └──────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '核心团队') members = [('张三', 'CEO', '15年行业经验\n前XX公司VP'), ('李四', 'CTO', '技术架构专家\n前XX公司总监'), ('王五', 'COO', '运营管理专家\n前XX公司负责人')] cw = Inches(3.5) cg = (CONTENT_W - cw * 3) / 2 for i, (name, role, bio) in enumerate(members): cx = LM + (cw + cg) * i add_rect(s, cx, Inches(1.5), cw, Inches(5.0), BG_GRAY) add_oval(s, cx + Inches(1.25), Inches(1.7), name[0], size=Inches(1.0)) add_text(s, cx + Inches(0.15), Inches(2.9), cw - Inches(0.3), Inches(0.4), name, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER) add_text(s, cx + Inches(0.15), Inches(3.4), cw - Inches(0.3), Inches(0.4), role, font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER) add_hline(s, cx + Inches(0.3), Inches(3.9), cw - Inches(0.6), LINE_GRAY) add_text(s, cx + Inches(0.15), Inches(4.1), cw - Inches(0.3), Inches(2.0), bio.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

#### 34. Case Study (案例研究页)

适用场景: 展示成功案例,按"情境-行动-结果"结构组织。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌─Situation──┐ ┌─Approach──┐ ┌Result─┐ │ │ │ 背景/挑战 │ │ 采取行动 │ │ 成果 │ │ │ │ │ │ │ │ │ │ │ └────────────┘ └───────────┘ └───────┘ │ │ │ │ ┌──BG_GRAY 客户评价/关键指标──────────┐ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '案例研究:XX项目') sections = [('S', 'Situation\n情境', '客户面临的\n挑战描述'), ('A', 'Approach\n方法', '我们采取的\n解决方案'), ('R', 'Result\n成果', '取得的量化\n成果数据')] sw = Inches(3.5) sg = (CONTENT_W - sw * 3) / 2 for i, (letter, title, desc) in enumerate(sections): sx = LM + (sw + sg) * i fill = NAVY if i == 2 else BG_GRAY tc = WHITE if i == 2 else NAVY dc = WHITE if i == 2 else DARK_GRAY add_rect(s, sx, Inches(1.5), sw, Inches(3.0), fill) add_oval(s, sx + Inches(0.15), Inches(1.65), letter, bg=WHITE if i == 2 else NAVY, fg=NAVY if i == 2 else WHITE) add_text(s, sx + Inches(0.15), Inches(2.2), sw - Inches(0.3), Inches(0.8), title, font_size=BODY_SIZE, font_color=tc, bold=True, alignment=PP_ALIGN.CENTER) add_text(s, sx + Inches(0.15), Inches(3.1), sw - Inches(0.3), Inches(1.0), desc, font_size=BODY_SIZE, font_color=dc, alignment=PP_ALIGN.CENTER) # Bottom highlight add_rect(s, LM, Inches(5.0), CONTENT_W, Inches(1.5), BG_GRAY) add_text(s, LM + Inches(0.3), Inches(5.1), Inches(1.5), Inches(0.4), '关键成果', font_size=BODY_SIZE, font_color=NAVY, bold=True) add_text(s, LM + Inches(0.3), Inches(5.6), CONTENT_W - Inches(0.6), Inches(0.6), '营收增长 45% | 客户满意度 92% | 运营效率提升 30%', font_size=BODY_SIZE, font_color=DARK_GRAY) add_source(s, 'Source: ...') ```

#### 35. Action Items / Next Steps (行动计划页)

适用场景: 演示文稿结尾的下一步行动清单。

``` ┌─────────────────────────────────────────┐ │ ▌ Action Title │ ├─────────────────────────────────────────┤ │ ┌──NAVY──┐ ┌──NAVY──┐ ┌──NAVY──┐ │ │ │行动一 │ │行动二 │ │行动三 │ │ │ ├─BG─────┤ ├─BG─────┤ ├─BG─────┤ │ │ │ 时间 │ │ 时间 │ │ 时间 │ │ │ │ 描述 │ │ 描述 │ │ 描述 │ │ │ │ 负责人 │ │ 负责人 │ │ 负责人 │ │ │ └────────┘ └────────┘ └────────┘ │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_action_title(s, '下一步行动') actions = [('建立数据中台', '2026 Q2', '完成核心数据资产盘点\n搭建基础架构', '技术团队'), ('启动用户增长计划', '2026 Q3', '渠道拓展+内容营销\n目标新增50万用户', '市场团队'), ('优化运营流程', '2026 Q4', '自动化率提升至80%\n降本增效', '运营团队')] cw = Inches(3.5) cg = (CONTENT_W - cw * 3) / 2 for i, (title, timeline, desc, owner) in enumerate(actions): cx = LM + (cw + cg) * i add_rect(s, cx, Inches(1.5), cw, Inches(0.6), NAVY) add_text(s, cx + Inches(0.15), Inches(1.5), cw - Inches(0.3), Inches(0.6), title, font_size=BODY_SIZE, font_color=WHITE, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_rect(s, cx, Inches(2.1), cw, Inches(0.4), BG_GRAY) add_text(s, cx + Inches(0.15), Inches(2.1), cw - Inches(0.3), Inches(0.4), timeline, font_size=BODY_SIZE, font_color=NAVY, bold=True, anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER) add_text(s, cx + Inches(0.15), Inches(2.7), cw - Inches(0.3), Inches(2.0), desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER) add_hline(s, cx + Inches(0.3), Inches(4.9), cw - Inches(0.6), LINE_GRAY) add_text(s, cx + Inches(0.15), Inches(5.1), cw - Inches(0.3), Inches(0.4), f'负责人:{owner}', font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER) add_source(s, 'Source: ...') ```

#### 36. Closing / Thank You (结束页)

适用场景: 演示文稿结尾的致谢或总结收尾页。

``` ┌─────────────────────────────────────────┐ │ ═══ │ │ │ │ 核心总结语句 │ │ ────────── │ │ 结束寄语 │ │ │ │ ───── │ └─────────────────────────────────────────┘ ```

```python s = prs.slides.add_slide(BL) add_rect(s, 0, 0, SW, Inches(0.05), NAVY) add_text(s, Inches(1.5), Inches(2.0), Inches(10.3), Inches(1.0), '核心总结语句', font_size=Pt(28), font_color=NAVY, bold=True, font_name='Georgia', alignment=PP_ALIGN.CENTER) add_hline(s, Inches(5.5), Inches(3.3), Inches(2.3), NAVY, Pt(1.5)) add_text(s, Inches(1.5), Inches(3.8), Inches(10.3), Inches(2.0), '结束寄语或核心思想的延伸表达', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, alignment=PP_ALIGN.CENTER) add_hline(s, Inches(1), Inches(6.8), Inches(3), NAVY, Pt(2)) ```

---

Python Code Patterns

Helper Functions (Copy Directly)

```python from pptx import Presentation from pptx.util import Inches, Pt, Emu from pptx.dml.color import RGBColor from pptx.enum.text import PP_ALIGN, MSO_ANCHOR from pptx.enum.shapes import MSO_SHAPE from pptx.oxml.ns import qn

def _clean_shape(shape): """Remove p:style from any shape to prevent effect references.""" sp = shape._element style = sp.find(qn('p:style')) if style is not None: sp.remove(style)

def set_ea_font(run, typeface='KaiTi'): """Set East Asian font for Chinese text""" rPr = run._r.get_or_add_rPr() ea = rPr.find(qn('a:ea')) if ea is None: ea = rPr.makeelement(qn('a:ea'), {}) rPr.append(ea) ea.set('typeface', typeface)

def add_text(slide, left, top, width, height, text, font_size=Pt(14), font_name='Arial', font_color=RGBColor(0x33, 0x33, 0x33), bold=False, alignment=PP_ALIGN.LEFT, ea_font='KaiTi', anchor=MSO_ANCHOR.TOP, line_spacing=Pt(6)): """Unified text helper. Pass str for single line, list for multi-line.""" txBox = slide.shapes.add_textbox(left, top, width, height) tf = txBox.text_frame tf.word_wrap = True tf.auto_size = None bodyPr = tf._txBody.find(qn('a:bodyPr')) anchor_map = {MSO_ANCHOR.MIDDLE: 'ctr', MSO_ANCHOR.BOTTOM: 'b', MSO_ANCHOR.TOP: 't'} bodyPr.set('anchor', anchor_map.get(anchor, 't')) for attr in ['lIns','tIns','rIns','bIns']: bodyPr.set(attr, '45720') lines = text if isinstance(text, list) else [text] for i, line in enumerate(lines): p = tf.paragraphs[0] if i == 0 else tf.add_paragraph() p.text = line p.font.size = font_size p.font.name = font_name p.font.color.rgb = font_color p.font.bold = bold p.alignment = alignment p.space_before = line_spacing if i > 0 else Pt(0) p.space_after = Pt(0) for run in p.runs: set_ea_font(run, ea_font) return txBox

def add_rect(slide, left, top, width, height, fill_color): shape = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, left, top, width, height) shape.fill.solid() shape.fill.fore_color.rgb = fill_color shape.line.fill.background() _clean_shape(shape) # CRITICAL: remove p:style return shape

def add_hline(slide, x, y, length, color=RGBColor(0, 0, 0), thickness=Pt(0.5)): """Draw a horizontal line using a thin rectangle (no connector).""" h = max(int(thickness), Emu(6350)) # minimum ~0.5pt return add_rect(slide, x, y, length, h, color)

def add_oval(slide, x, y, letter, size=Inches(0.45), bg=RGBColor(0x05, 0x1C, 0x2C), fg=RGBColor(0xFF, 0xFF, 0xFF)): """Add a circle label with a letter (e.g. 'A', '1'). Uses Arial font to match body text consistency.""" c = slide.shapes.add_shape(MSO_SHAPE.OVAL, x, y, size, size) c.fill.solid() c.fill.fore_color.rgb = bg c.line.fill.background() tf = c.text_frame tf.paragraphs[0].text = letter tf.paragraphs[0].font.size = Pt(14) tf.paragraphs[0].font.name = 'Arial' tf.paragraphs[0].font.color.rgb = fg tf.paragraphs[0].font.bold = True tf.paragraphs[0].alignment = PP_ALIGN.CENTER for run in tf.paragraphs[0].runs: set_ea_font(run, 'KaiTi') bodyPr = tf._txBody.find(qn('a:bodyPr')) bodyPr.set('anchor', 'ctr') _clean_shape(c) # CRITICAL: remove p:style return c

def add_action_title(slide, text, title_size=Pt(22)): """White bg, black text, thin line below.""" add_text(slide, Inches(0.8), Inches(0.15), Inches(11.7), Inches(0.9), text, font_size=title_size, font_color=RGBColor(0, 0, 0), bold=True, font_name='Georgia', ea_font='KaiTi', anchor=MSO_ANCHOR.MIDDLE) add_hline(slide, Inches(0.8), Inches(1.05), Inches(11.7), color=RGBColor(0, 0, 0), thickness=Pt(0.5))

def add_source(slide, text, y=Inches(7.05)): add_text(slide, Inches(0.8), y, Inches(11), Inches(0.3), text, font_size=Pt(9), font_color=RGBColor(0x66, 0x66, 0x66)) ```

---

Common Issues & Solutions

Problem 1: PPT Won't Open / "File Needs Repair"

Cause: Shapes or connectors carry `<p:style>` with `effectRef idx="2"`, referencing theme effects (shadows/3D)

  1. Solution (three-layer defense):
  2. Never use connectors — use `add_hline()` (thin rectangle) instead of `add_connector()`
  3. Inline cleanup — every `add_rect()` and `add_oval()` calls `_clean_shape()` to remove `p:style`
  4. Post-save cleanup — `full_cleanup()` removes ALL `<p:style>` from every slide XML + theme effects

Problem 2: Text Not Displaying Correctly in PowerPoint

Cause: Chinese characters rendered as English font instead of KaiTi

  • Solution:
  • Use `set_ea_font(run, 'KaiTi')` in every paragraph with Chinese text
  • Call it inside the loop that creates runs:
  • ```python
  • for run in p.runs:
  • set_ea_font(run, 'KaiTi')
  • ```

Problem 3: Font Sizes Inconsistent Across Slides

Cause: Using custom sizes instead of defined hierarchy

  • Solution:
  • Define constants:
  • ```python
  • TITLE_SIZE = Pt(22)
  • BODY_SIZE = Pt(14)
  • SUB_HEADER_SIZE = Pt(18)
  • LABEL_SIZE = Pt(14)
  • SMALL_SIZE = Pt(9)
  • ```
  • Use these constants everywhere
  • Never use arbitrary sizes like `Pt(13)` or `Pt(15)`

Problem 4: Columns/Lists Not Aligning Vertically

Cause: Mixing different line spacing or not accounting for text height

  • Solution:
  • Use consistent `line_spacing=Pt(N)` in `add_text()` calls
  • Calculate row heights in tables based on actual text size:
  • - For 14pt text with spacing: use 1.0" height minimum
  • - For lists with bullets: use 0.35" height per line + 8pt spacing
  • Test by saving and opening in PowerPoint to verify alignment

---

Edge Cases

Handling Large Presentations (20+ Slides)

  • Break generation into batches of 5-8 slides, saving and verifying after each batch
  • Always call `full_cleanup()` once at the end, not per-batch
  • Memory: python-pptx holds the entire presentation in memory; for 50+ slides, monitor usage

Font Availability

  • KaiTi / SimSun may not be installed on non-Chinese systems — the presentation will render but fall back to a default CJK font
  • Georgia is available on Windows/macOS by default; on Linux, install `ttf-mscorefonts-installer`
  • If target audience uses macOS only, consider using `PingFang SC` as `ea_font` fallback

Slide Dimensions

  • All layouts assume 13.333" × 7.5" (widescreen 16:9). Using 4:3 or custom sizes will break coordinate calculations
  • If custom dimensions are required, scale all `Inches()` values proportionally

PowerPoint vs LibreOffice

  • Generated files are optimized for Microsoft PowerPoint (Windows/macOS)
  • LibreOffice Impress may render fonts and spacing slightly differently
  • `full_cleanup()` is still recommended for LibreOffice compatibility

---

Best Practices

  1. Always start from scratch - Don't try to edit existing .pptx files with python-pptx; regenerate
  2. Test early - Save and open in PowerPoint after every 2-3 slides to catch issues
  3. Use constants - Define all colors, sizes, positions as named constants at the top
  4. Keep code DRY - Use helper functions like `add_text()`, `add_hline()`, `add_oval()`, etc.
  5. Never use connectors - Always draw lines as thin rectangles via `add_hline()`
  6. Validate XML - After `full_cleanup()`, verify zero `p:style` and zero shadows remain
  7. Document decisions - Comment code explaining why specific colors/sizes are chosen
  8. Version control - Save Python generation script alongside .pptx output

---

Dependencies

  • python-pptx >= 0.6.21 - For PowerPoint generation
  • lxml - For XML processing during theme cleanup
  • zipfile (built-in) - For PPTX manipulation
  • Python 3.8+

Install with: ```bash pip install python-pptx lxml ```

---

Example: Complete Minimal Presentation

  • See `scripts/minimal_example.py` for a complete, working example that generates:
  • Cover slide
  • Table of contents
  • Content slide with title + body text
  • Source attribution
  • Proper theme cleanup

---

File References

Generated presentations are typically saved to: ``` ./output/presentation.pptx ```

All colors, fonts, and dimensions referenced in code should match this document exactly.

---

Version History

| Version | Date | Changes | |---------|------|---------| | 1.3.0 | 2026-03-04 | ClawHub release: optimized description for discoverability, added metadata/homepage, added Edge Cases & Error Handling sections | | 1.2.0 | 2026-03-04 | Fixed circle shape number font inconsistency; `add_oval()` now sets `font_name='Arial'` + `set_ea_font()` for consistent typography | | | | - Circle numbers simplified: use `1, 2, 3` instead of `01, 02, 03` | | | | - Removed product-specific references from skill description | | 1.1.0 | 2026-03-03 | Breaking: Replaced connector-based lines with rectangle-based `add_hline()` | | | | - `add_line()` deprecated, use `add_hline()` instead | | | | - `add_circle_label()` renamed to `add_oval()` with bg/fg params | | | | - `add_rect()` now auto-removes `p:style` via `_clean_shape()` | | | | - `cleanup_theme()` upgraded to `full_cleanup()` (sanitizes all slide XML) | | | | - Three-layer defense against file corruption | | | | - `add_text()` bullet param removed; use `'\u2022 '` prefix in text | | 1.0.0 | 2026-03-02 | Initial complete specification, all refinements documented | | | | - Color palette finalized (NAVY primary) | | | | - Typography hierarchy locked (22pt title, 14pt body) | | | | - Line treatment standardized (no shadows) | | | | - Theme cleanup process documented | | | | - All helper functions optimized |

Use Cases

  • Create McKinsey-style consultant-grade PowerPoint presentations from scratch
  • Generate professional slide decks using python-pptx with structured frameworks
  • Build data-driven presentation slides with proper visual hierarchy
  • Design executive summary and strategic analysis presentations
  • Produce polished business presentations following consulting design standards

Pros & Cons

Pros

  • +Compatible with multiple platforms including claude-code, openclaw
  • +Lightweight design with minimal setup requirements
  • +Well-documented with detailed usage instructions and examples

Cons

  • -No built-in analytics or usage metrics dashboard
  • -Configuration may require familiarity with programming languages concepts

FAQ

What does McKinsey PPT Design Framework do?
Create professional, consultant-grade PowerPoint presentations from scratch using python-pptx with McKinsey-style design. Use when user asks to create slides...
What platforms support McKinsey PPT Design Framework?
McKinsey PPT Design Framework is available on Claude Code, OpenClaw.
What are the use cases for McKinsey PPT Design Framework?
Create McKinsey-style consultant-grade PowerPoint presentations from scratch. Generate professional slide decks using python-pptx with structured frameworks. Build data-driven presentation slides with proper visual hierarchy.

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