Microsoft Ads MCP

# Microsoft Ads MCP Server

Create and manage Microsoft Advertising campaigns programmatically. This MCP server enables full campaign management for Bing and DuckDuckGo search ads.

Why Microsoft Advertising?

• DuckDuckGo Integration - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users
• Lower CPCs - Often 30-50% cheaper than Google Ads
• Bing + Yahoo + AOL - Access to the full Microsoft Search Network
• Import from Google - Easy migration of existing campaigns

Setup

1. Install the MCP server

```bash git clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git cd microsoft-ads-mcp-server pip install -r requirements.txt ```

2. Get credentials

1. Microsoft Ads Account: Sign up at ads.microsoft.com
2. Developer Token: Apply at developers.ads.microsoft.com
3. Azure AD App: Create at portal.azure.com with redirect URI `https://login.microsoftonline.com/common/oauth2/nativeclient`

3. Configure mcporter

Add to `~/.mcporter/mcporter.json`:

```json { "mcpServers": { "microsoft-ads": { "command": "python3", "args": ["/path/to/microsoft-ads-mcp-server/server.py"], "type": "stdio", "env": { "MICROSOFT_ADS_DEVELOPER_TOKEN": "your_token", "MICROSOFT_ADS_CLIENT_ID": "your_azure_app_client_id" } } } } ```

4. Authenticate

```bash mcporter call microsoft-ads.get_auth_url # Open URL in browser, sign in, copy redirect URL mcporter call microsoft-ads.complete_auth '{"redirect_url": "https://login.microsoftonline.com/common/oauth2/nativeclient?code=..."}' ```

Available Tools

Account Management ```bash mcporter call microsoft-ads.search_accounts ```

Campaign Operations ```bash # List campaigns mcporter call microsoft-ads.get_campaigns

# Create campaign (starts paused for safety) mcporter call microsoft-ads.create_campaign '{"name": "My Campaign", "daily_budget": 20}'

# Activate or pause mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}' ```

Ad Groups ```bash # List ad groups mcporter call microsoft-ads.get_ad_groups '{"campaign_id": 123456}'

# Create ad group mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Product Keywords", "cpc_bid": 1.50}' ```

Keywords ```bash # List keywords mcporter call microsoft-ads.get_keywords '{"ad_group_id": 789012}'

# Add keywords (Broad, Phrase, or Exact match) mcporter call microsoft-ads.add_keywords '{"ad_group_id": 789012, "keywords": "buy widgets, widget store", "match_type": "Phrase", "default_bid": 1.25}' ```

Ads ```bash # List ads mcporter call microsoft-ads.get_ads '{"ad_group_id": 789012}'

# Create Responsive Search Ad mcporter call microsoft-ads.create_responsive_search_ad '{ "ad_group_id": 789012, "final_url": "https://example.com/widgets", "headlines": "Buy Widgets Online|Best Widget Store|Free Shipping", "descriptions": "Shop our selection. Free shipping over $50.|Quality widgets at great prices." }' ```

Reporting ```bash # Submit report request mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.submit_keyword_performance_report '{"date_range": "LastMonth"}' mcporter call microsoft-ads.submit_search_query_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.submit_geographic_report '{"date_range": "LastMonth"}'

# Check status and get download URL mcporter call microsoft-ads.poll_report_status ```

Other ```bash mcporter call microsoft-ads.get_budgets mcporter call microsoft-ads.get_labels ```

Complete Workflow Example

```bash # 1. Check account mcporter call microsoft-ads.search_accounts

# 2. Create campaign mcporter call microsoft-ads.create_campaign '{"name": "PopaDex - DDG Search", "daily_budget": 15}' # Returns: Campaign ID 123456

# 3. Create ad group mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Privacy Keywords", "cpc_bid": 0.75}' # Returns: Ad Group ID 789012

# 4. Add keywords mcporter call microsoft-ads.add_keywords '{ "ad_group_id": 789012, "keywords": "privacy search engine, private browsing, anonymous search", "match_type": "Phrase", "default_bid": 0.60 }'

# 5. Create ad mcporter call microsoft-ads.create_responsive_search_ad '{ "ad_group_id": 789012, "final_url": "https://popadex.com", "headlines": "PopaDex Private Search|Search Without Tracking|Privacy-First Search Engine", "descriptions": "Search the web without being tracked. No ads, no profiling.|Your searches stay private. Try PopaDex today." }'

# 6. Activate campaign mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}'

# 7. Check performance after a few days mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.poll_report_status ```

Match Types

| Type | Syntax | Triggers | |------|--------|----------| | Broad | `keyword` | Related searches, synonyms | | Phrase | `"keyword"` | Contains phrase in order | | Exact | `[keyword]` | Exact match only |

Report Columns

Campaign Reports: CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, Revenue

Keyword Reports: Keyword, AdGroupName, CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, QualityScore

Search Query Reports: SearchQuery, Keyword, CampaignName, Impressions, Clicks, Spend, Conversions

Geographic Reports: Country, State, City, CampaignName, Impressions, Clicks, Spend, Conversions

Tips

1. Start paused - Campaigns are created paused by default. Review before activating.
2. Use Phrase match - Good balance between reach and relevance for most keywords.
3. Multiple headlines - RSAs need 3-15 headlines (30 chars each) and 2-4 descriptions (90 chars each).
4. Check search queries - Review actual search terms to find negative keywords.
5. Geographic targeting - Use geo reports to optimize by location.

Credits

MCP Server: github.com/Duartemartins/microsoft-ads-mcp-server

Built with FastMCP and the Bing Ads Python SDK