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Cold Email Outreach

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Automate B2B cold email outreach by sourcing leads from Apollo, verifying with Hunter.io, and uploading to Instantly for a 3-email drip campaign in one command.

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About This Skill

# skill-cold-email-outreach

Apollo → Hunter → Instantly automated cold email pipeline.

Scrape leads, verify emails, upload to campaign — fully automated B2B outreach in one command.

What it does 1. **Source leads** — Apollo CSV export (free tier) or Apollo API scrape (paid) 2. **Verify emails** — Hunter.io filters invalid/risky addresses 3. **Upload & personalize** — pushes verified leads to Instantly v2 with dynamic first lines 4. **Sequence** — 3-email drip: D0 (ROI pitch) → D3 (pain question) → D8 (soft close)

Requirements - Node.js 18+ - Apollo.io account (free = CSV export, paid = API) - Hunter.io API key (free = 25/mo, paid for scale) - Instantly.ai account + campaign pre-created - Instantly v2 Bearer token

Setup ```bash # 1. Edit config.js — add your keys cp scripts/config.example.js scripts/config.js # Fill in: instantly.apiKey, hunter.apiKey, apollo.apiKey, target ICP

# 2. Run node scripts/import-csv.js your-apollo-export.csv ```

Scripts | File | Purpose | |------|---------| | `import-csv.js` | Apollo CSV → Hunter verify → Instantly upload | | `pipeline.js` | Apollo API scrape → Hunter verify → Instantly upload | | `config.example.js` | Config template (copy to config.js) | | `emails.js` | 3-email sequence content (customize subject/body) |

Target Config ```js target: { industries: ["ecommerce", "retail"], countries: ["AE", "SA", "EG"], // ISO-2 codes titles: ["Founder", "CEO", "Owner"], perPage: 25, maxLeads: 200, } ```

Output ``` 📋 Parsed 18 rows from CSV 🔍 Verifying emails with Hunter... ✓ [email protected] — John @ Acme Store ✗ [email protected] — invalid ✅ Verified: 17 / 18 leads 📤 Uploading to Instantly... ╔══════════════════════════════════╗ ║ IMPORT COMPLETE ⚡ ║ ║ Uploaded: 17 ║ ║ Failed: 0 ║ ╚══════════════════════════════════╝ ```

After running 1. Open app.instantly.ai → your campaign 2. Connect sending inboxes (warm them first) 3. Set daily limit: 40/inbox 4. Hit Launch 🚀

Tips - Warm inboxes 2–3 weeks before launching cold campaigns - Apollo free: 50 contacts/month via manual CSV export - Keep sequences short (3 emails max for cold) - Personalize first line by industry/location for higher reply rates

Use Cases

  • Send emails programmatically from AI agent workflows
  • Generate personalized cold outreach emails at scale
  • Create and manage email templates for different communication scenarios
  • Draft professional emails based on context and recipient information
  • Automate email composition and sending for routine communications

Pros & Cons

Pros

  • +Clean CLI interface integrates well with automation pipelines and AI agents
  • +API-based architecture allows flexible integration with various platforms
  • +Well-structured approach ensures consistent and reliable results
  • +Integrates smoothly into existing workflows

Cons

  • -Requires API key configuration — not free or self-contained
  • -Focused scope means it may not cover edge cases outside its primary use case
  • -May require adaptation for non-standard project configurations

FAQ

What does Cold Email Outreach do?
Automate B2B cold email outreach by sourcing leads from Apollo, verifying with Hunter.io, and uploading to Instantly for a 3-email drip campaign in one command.
What platforms support Cold Email Outreach?
Cold Email Outreach is available on Claude Code, OpenClaw.
What are the use cases for Cold Email Outreach?
Send emails programmatically from AI agent workflows. Generate personalized cold outreach emails at scale. Create and manage email templates for different communication scenarios.

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