Press Release Writer

Press Release Writer produces journalist-ready press releases that follow the AP Stylebook conventions and inverted pyramid structure that editors expect. It understands the difference between marketing copy and newsworthy communication.

Structure Generated

Headline (and Subheadline) The headline answers: what happened, who did it, and why it matters — in under 10 words. The subheadline adds the key quantitative detail or the strategic context.

Dateline City, State, Date format per AP style.

Lead Paragraph The single most important sentence, covering who, what, when, where, why — in 35 words or fewer. Journalists should be able to pull this paragraph as a standalone story summary.

Body Paragraphs Inverted pyramid — information prioritized from most to least newsworthy. Each paragraph stands alone if the editor cuts from the bottom.

Executive Quotes Two quotes (typically CEO + relevant VP/partner) written to sound like a real person said them — not corporate boilerplate. The skill offers: the quote as written, the key message it conveys, and an alternative punchier version.

About the Company (Boilerplate) Standard 2-3 sentence company description positioned for repeated use across releases.

Media Contact Block Formatted contact section with name, title, email, phone.

Variants

• Product launch — feature-forward, customer benefit framing
• Funding announcement — investor names, round size, use of proceeds
• Partnership — mutual benefit framing, both company boilerplates
• Award/recognition — social proof focus, third-party credibility