Helium 10

Helium 10 is an all-in-one software platform for Amazon, Walmart, and TikTok Shop sellers, offering 30+ tools covering product research, keyword research, listing optimization, PPC management, and operations. Launched in 2015, the platform is used by over 2 million sellers and has become the industry standard for Amazon FBA businesses.

The product research suite includes Black Box, which filters through 450+ million Amazon products by category, price, estimated revenue, and review count, and Xray, a Chrome extension that provides real-time competitive analysis directly on Amazon product pages. For keyword research, Magnet finds high-volume buyer-intent keywords while Cerebro performs reverse ASIN lookups to reveal competitor keyword strategies. Scribbles ensures all important keywords are properly placed in titles, bullet points, and descriptions without keyword stuffing.

The analytics and operations tools include Profit Tracker for financial health monitoring, Market Tracker for competitor intelligence, inventory management with restock forecasting, and a Managed Refund Service that recovers FBA refunds automatically. AI-powered PPC management is now included starting from the Platinum plan, handling campaign creation, bid optimization, and bulk automation.

Helium 10 simplified its pricing in early 2026, retiring the Starter plan for new sign-ups. The Platinum plan at $129/month provides full tool access with AI-powered advertising for a single user. The Diamond plan at $279/month (annual) adds rules-based advertising automation, up to 5 users, and 5 connected Amazon accounts. Training resources include Freedom Ticket (seller training), Ads Academy, and Exit Ticket for building toward an acquisition.