Loom AI

Loom is the leading async video messaging platform, acquired by Atlassian for $975 million. It enables teams to record and share video messages instead of scheduling meetings, fundamentally changing how distributed teams communicate. With over 12 million monthly visitors, Loom has become synonymous with async video communication.

Loom AI transforms every recording into an actionable resource. AI-generated summaries appear at the top of each video, letting viewers grasp the key points without watching the full recording. Auto-generated chapters break videos into navigable sections. AI removes filler words and silences, making recordings more concise and professional. Transcription supports 50+ languages with automatic captioning.

The recording experience covers screen-only, camera-only, or screen-plus-camera modes, with drawing tools and cursor highlights for emphasis. Recording starts instantly from the browser extension, desktop app, or mobile app. Videos are hosted on Loom's infrastructure with no upload wait times; they are shareable via link immediately after recording.

Viewer analytics show who watched each video, how far they got, and whether they engaged with comments or reactions. CTA buttons can be embedded in videos for driving viewer actions. Password protection and workspace-level controls manage access.

As part of the Atlassian ecosystem, Loom integrates seamlessly with Jira, Confluence, and Trello. It also connects with Slack, Notion, GitHub, and dozens of other tools. The API supports programmatic access to video metadata and transcripts.